Lowe 's Home Improvement Analysis

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Introduction Lowe’s Home Improvement is one of the two largest home improvement stores in the United States. The company initially began in 1946 in Willsboro, North Carolina, but has now become international, with stores in Mexico and Canada (Lowe 's Companies, Inc., 2015; Flavelle, 2007). The store initially began as a small hometown hardware store until a new owner envisioned a more focused product selection, home improvement, and eliminated wholesalers to deal with the product manufactures directly. While that narrow product line has continued to be the focus of the company you can now find over 40,000 products in the stores, the ability to order hundreds of thousands more through special order or a Lowe’s affiliate, and over 50 professional installation services available (Lowe 's Companies, Inc., 2015). As of 2014 the company had over 1,800 store and had revenues exceeding $56 million dollars (Lowe 's Companies, Inc., 2014).

Lowe’s Mission and Business Focus Lowe’s Home Improvement Stores have one mission, to “provide customer-valued solutions with the best prices, products and services to make Lowe 's the first choice for home improvement.” Even though the company is no longer a small-town company, it continues to focus on “exception customer service” and enhances its customer’s lives. In an effort to provide for its customers, the company also seeks to significantly provide for its employees by treating them with respect and providing them with good benefits and
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