Loyalty Programs in Indian Retail

EXECUTIVE SUMMARY The Indian Retail sector has come off age and has gone through major transformation over the last decade with a noticeable shift towards organized retailing. In the past few years, Indian Retail sector has seen tremendous growth in the organized segment. Major domestic players have stepped into the retail arena with long term, ambitious plans to expand their business across verticals, cities and formats. The Research was conducted at the Mantri Square location of Pantaloons which

Executive Summary Infibeam is an online retailer in India founded by former Amazon employees. India is only recently embracing internet retail shopping and Infibeam intends to increase market share and profitability by converting offline and current online shoppers to Infibeam users. Also, by expanding as first-mover in the western Indian state of Gujarat where Infibeam has just entered into an agreement with the government that will make it a first-mover there. Success is dependent on a marketing

Retail Business Environment Kids-Wear Industry Submitted By: Neil Shah – 61 Himanshu Maheshwari – 56 PGPRM (2006-08) Introduction The overall apparels industry in India has shown an almost 14 percent growth. Kids apparels is growing at a fast rate in India today. With a growth rate of around 4.5 percent, it accounts for almost 20 percent of the overall apparels market. 88 percent of kids wear is readymade and thus brands have only been able to corner 12 percent. This leaves tremendous

Retail Business Environment Kids-Wear Industry Submitted By: Neil Shah – 61 Himanshu Maheshwari – 56 PGPRM (2006-08) Introduction The overall apparels industry in India has shown an almost 14 percent growth. Kids apparels is growing at a fast rate in India today. With a growth rate of around 4.5 percent, it accounts for almost 20 percent of the overall apparels market. 88 percent of kids wear is readymade and thus brands have only been able to corner 12 percent. This leaves tremendous potential

RETAIL MANAGEMENT ASSIGNMENT A COMPARATIVE STUDY ON SHOPPERS STOP & WESTSIDE SUMMIYA SAIFY 08PG198 Marketing - A Indian Retail Sector The Indian Retail Sector has undergone rapid transformation by setting scalable and profitable retail models across various categories and formats. Traditional markets are making way for departmental stores, hypermarkets, supermarkets and specialty stores. The modern malls cater to shopping, entertainment and food, all under one roof. It was estimated that

by turning their customer story into hero and villain. By adoption of this strategy by Nike Company, the customer loyalty is off the chart. Nike’s brand communication strategy is so powerful that it inspires customer loyalty from people all over the world, this is also because of Nike’s emotional branding

CHAPTER -1 INTRODUCTION 1.1 INDIAN PETROLEUM SECTOR Management of retail business is the key determining factor in the success of any business. To gain a sustainable competitive advantage, a retailer needs to understand and satisfy the customer’s needs. This principle holds true in petroleum retailing too. All efforts at exploration and production, refining, distribution and marketing finally conclude at the retail point after moving through long complicated supply chain. The downstream business

AN INFLUENCE OF CUSTOMER SATISFACTION ON BRAND LOYALTY: A CONCEPTUAL STUDY OF INDIAN TELECOM MARKET Nishant Dabhade Research Scholar Jiwaji University, Gwalior (M.P.), India nishant.dabhade.mgmt@gmail.com 1. Abstract Customer satisfaction and brand loyalty are the most significant factors that influence the telecom industry. Customer satisfaction contributes in brand loyalty especially in mobile telecom sector. The study is conceptual in nature and secondary data

RELATIONSHIP MARKETING APPROACH AND STRATEGIES IN RETAILING R.BRINDHA Ph.D Research Scholar, ABSTRACT Retailers face a dynamic and competitive retail environment. With increased globalization, market saturation and increased competitiveness through mergers and acquisitions, retailers are seeking competitive advantages by better managing customer relations. In today’s high tech age, where the marketing concepts and tools have undergone major changes with the introduction of e-commerce

Question 1: What should be the important goals for Siddhartha and Venu Madhav when considering their responses to Starbuck’s entry into India? Answer: 1. CCD has always competed well with foreign brands in the past. But with Starbucks entry into the Indian market, CCD needs to be more aggressive in its approach and stay relevant to its customers. 2. One of the goals of CCD could be to increase its customer base which has predominantly been Students or youngsters. The customer base of Starbucks has been