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Lubbock Christian University Strengths And Weaknesses

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Lubbock Christian University Strategic Analysis
Lubbock Christian University has had a vision set out for in since its founding by members of the Church of Christ in 1957. Those who took part in the founding of LCU based it on a hope that it would grow to be highly recognized in academics while it strived to put Christ above all. Today, LCU’s mission reads, “Lubbock Christian University is a Christ-centered academic community of learners, transforming the hearts, minds, and hands of students for lives of purpose and service”. LCU does a wonderful job of creating an atmosphere that is filled with an engaged community that aspires to build others up with the love of Christ, from both staff, professors, and students alike. It is in this environment …show more content…

Some of LCU’s strength lies in the tight-knit community it offers. The connection students create with staff and professors are relationships that will last a lifetime. Another strength is the lower cost than average for a Christian based education. Weaknesses that LCU has incurred is that many that come to school on athletic scholarships are either foreign or have not previously been ministered to or lack a personal relationship with Christ. These students that come from places that have never heard much about Christianity in general are faced with a culture shock and sometimes have trouble adjusting to the community that LCU provides. This leads to many transferring to other schools. Also, the lack of an engineering program limits LCU to a certain percentage of students because of the academics that specific degree involves. LCU has a transfer program after two years, but that requires students to uproot themselves from the community they have worked diligently to build. Many students choose to begin their education at a different university, like Texas Tech, in order to obtain an engineering degree. If LCU offered an engineering program, it would likely increase …show more content…

One strategy that could help in increasing enrollment would be price focused. If LCU continued to aim to be the lowest cost Christian university, many students will make it their first choice as they consider all of the many positive aspects of this wonderful university. Price could also play a part in students transferring as it would be easier to afford long term. A developmental strategy could be used to put an engineering department into action. This one department could make a tremendous difference in both enrollment and transfer rates, making it a strong and viable strategy because it would make all three objectives more attainable. A differentiation strategy that LCU could implement is to incorporate measures with students that are attending LCU on athletic scholarships with a limited knowledge about Jesus. Creating special groups and events for these students alongside students with an established faith will foster the love of Christ through this community. This could help improve the number of students giving up on the culture of LCU and transferring, but instead keep them here to contribute to the success of the campus.
I conclude that the developmental strategy would make the most difference in the university as it helps complete all three objectives. While the differentiation and price focus are both very good strategies

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