Lucky Strike Rhetorical Analysis

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I chose to write about the "Reach for a LUCKY instead of a sweet" ad created by Lucky Strike cigarettes and how they appealed to the average American woman of the 1920 's. We 'll be going over what the average American woman of the 20 's was as well as why they were so fascinated with smoking cigarettes. Didn 't they know that cigarettes cause cancer? Didn 't they know that they could die, and leave their loved ones behind because of cancer? Did they truly believe that cigarettes were the miracle to keeping them skinny? Or do you think that cigarettes were more of an accessory than a need to be happy and healthy? The truth is, ads like this target women who want to look sexy and keep their slim figures, or maybe even lose weight, but…show more content…
I also feel that bolding the word “LUCKY” and making it all caps while the other words are in small caps around the word “LUCKY” is a creative way to make the brand stick out. Because let’s face the facts, Lucky Strike didn’t want to advertise the ‘health benefits’ of smoking, they wanted to advertise their brand of smoking and why it was healthier than other brands. I think that the main attraction of this advertisement is the woman in the middle. She is strong and confident looking and what woman doesn’t want to be like that? It draws you in to thinking that if you smoked cigarettes like that than you might have the confidence that this woman has. In a bright red circle, it says "Reach for a LUCKY instead of a sweet,” tells you, a woman trying to keep her figure, that when you have a craving for sweet foods, which can cause weight gain, why not reach for a cigarette which will curb your craving for sweets? “No Throat Irritation—No Cough” tells me that the tobacco is not as irritating to my throat as other cigarettes. Although this line is not supported by medical doctors who can confirm the statement, it lead women to believe that the statement was true. Smoking, especially smoking among women was probably one of the greatest fads of the century.

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