Lucky Strike Rhetorical Analysis

By the girl being quiet and serious throughout the entire ad, the viewer is able to understand just how strong the desire for cigarettes is for some people and make the connection between that and the girl. The last words said by the cashier is, “I’ll see you again.” This makes the viewer question the significance of that comment. Is it possible that she has been there multiple times already? That this is a reoccurring problem? Saying again reiterates the idea that smoking can become extremely addictive. With the sternness in the cashier’s voice, the viewer can tell that the she is sure that the girl will be back for

This postcard builds suspense in the reader’s mind. Alex saying that this adventure could kill him makes the reader interested in finding out more. “If this adventure proves fatal and you don’t ever hear from me again I want you to know you’re a great man.” (Krakauer 3).

Approximately twenty percent of adults in the United States smoke cigarettes, it is this habit which is the number one cause of death that is easily preventable. Anti-smoking advertisements are seen throughout our society, usually showing the harmful effects of tobacco through graphic pictures or other shocking images. The advertisement I chose is a black and white image, showing a young man smoking a cigarette, with the smoke from it forming a gun pointed at his head. Off to the side appear the words, “Kill a cigarette, save a life. Yours.” The advertisement makes use of the three rhetorical appeals of logos, ethos, and pathos through its image and implied meanings. Through this, the image is able to convey a strong sense of danger and bring awareness to the deadliness of smoking.

In May of 1998, Kipland Kinkel brought a gun to his school. Over the course of two days this escalated from: being sent home, to murdering his father and mother, to murdering 2 students and wounding 26, earning a lifetime sentence of 111 years and 8 months in prison. In the court case being examined, the presiding judge addresses the original case, defendants ground for appeal, and the justification for the State’s decision to deny the appeal. Judge Haselton effectively uses ethos, logos, and pathos to support the Higher Court’s decision to deny the appeal because the original sentence was constitutional and just.

A prosecutor’s job is to find evidence to support his case against an individual accused of breaking the law while a defense attorney tries to present evidence to prove the innocence of the person accused. Neither can be truly be unbiased about their evidence but each of them is motivated to confirm a particular position. Much like a defense attorney, in his biography, Into the Wild, Jon Krakauer attempts to prove that McCandless’s tragedy was not due to his incompetence or lack of knowledge about the wild. He asserts emotions and rational onto McCandless’s experience as well as drawing similarities between his personal experience and McCandless’s in order to create a more sympathetic response from readers.

Despite increasing opportunities in employment and education, and the expanding concept of a “woman’s place,” marriage remained the goal of most young women. Magazine articles and movies encouraged women to believe that their economic security and social status depended on a successful marriage. The majority worked only until they married. Working women became consumers of popular products and fashions. Women who would never tolerate the strong smells and stains of chewing tobacco or cigars began to smoke the new, and relatively clean, mild cigarettes.

The advertisement that I pick was a true or false Modess advertisement. This advertisement really represent the 1950’s and 60’s because at that time women were allowed to vote, but didn't how a out of house job. A female's job at that time was to stay at home cook, clean, be a wife, and a mother. As for a male's job he was a work and was “allowed” to clean he just had to go to work and provide money for the family. The show I Love Lucy is an example of what was the job for a women in the 1950’s was. The Brady Bunch was in the late 1960’s, but it still show how life was back then and how were gender roles took place in a family. On that note women weren't allowed to be all feminin. This product makes me think that the human body back then, especially

While men were free to smoke at the beginning of the 1920s, society disapproved of women doing so. World War I had

Which adds to the fact that men were superior to women. To make this ad appealing to consumers they used a handsome, healthy young male to persuade the younger audience that smoking isn’t just an older generation ordeal. Also the use of an attractive young woman to attract the men to look at the screen and listen to the commercial so they hear what is being said. Which is a hit or miss since some men only like to stare then do both. This ad has the same idea of a Bushmaster ad that I had seen on the internet on the Cabela’s website about a year ago.

Smoking is one of the leading causes of many lifestyle diseases. However, cigarette companies, such as Camel, still advertise them in hopes of gaining customers. Some of those customers are teenagers who end up getting addicted to smoking due to advertisements that seem appealing. Camel’s advertisement for the Camel Crush Bold is one of those appealing advertisements.

In addition, the model feels uncomfortable due to the warning label. The arguer is telling consumers they will feel pleasure by smoking Newport cigarettes. If an individual purchase the cigarettes they will be alive in their relationship similar to the couple in the advertisement. As the advertisement states, "After all, if smoking isn't

In fact, for some reasons smoking is used as a shorthand in fiction to say that someone is “living on the edge”. It’s probably started in the time of the 40’s Film Noir (genre of crime dramas), but it can also be clearly seen in many movies and TV shows such as Mad Men, where the whole cast including the women, smoke to accurately depict the American culture of the 60s. Furthermore, in the TV series Friends, the so known “uncool” Chandler gained little respect by smoking when all others hated it and he was again “living on the edge”. Through out these series and movies, I have also found that characters portrayed as the non-smokers were seen as the “Stop Having fun

This was back in the 1870's and 80's, when it wasn't considered right for women to smoke, so the advertising was directed specifically at men and boys.

From the 1920’s to 1960’s smoking was known to be sexy, glamorus and refreshing. Smoking was part of the norm in society and continued to grow tremendously during the 20th century, up until the 70’s when the idea of smoking turned into a method for weight loss. More and more people wanted to smoke because of all the benefits they thought it would bring to them. With the increase knowledge of health effects in the late 20th century, many people learned that smoking wasn’t safe for our bodies. Smoking turned into the opposite of what it once was, now it is known to be very deadly and it is not promoted by. Now we all know smoking is bad for our health, but how bad is bad? Smoking can negatively transform people's lives. Did you know, tobacco use remains the single largest preventable cause of death and disease in the United States? Cigarette smoking kills more than 480,000 Americans each year, with more than 41,000 of those deaths from exposure to secondhand smoke. (citation)

Smoking cigarettes and chewing tobacco has become a very popular trend among many Americans and individuals throughout our society. Tobacco, however, dates back many centuries, since the early 1600's. In fact, tobacco was believed to have been the cure for all illnesses. Tobacco was used in those times strictly for medicinal purposes only. Overall tobacco has been proven not as a medicinal remedy, but as an addicting and extremely harmful stimulant. As stated in a book by Darryl S. Inaba, " Tobacco is a prime example of the addiction process. In fact eighty percent of cigarette smokers know tobacco causes cancer, yet they still smoke." (137) Throughout history, smoking has been associated with negative traits and has been heavily