Carlos Cebu City, Philippines _________________________ In Partial Fulfillment of the Requirements for the Subject English 23 Technical Writing __________________________ by Members Ardiente, Carl Nicko S. Castro, Kevin S. Leonardo, Maria Luisa T. Losaria, Patrick Lance N. Mascariñas, Cathleen Marie O. Olmilla, Algie Jefferson E. Perales, Jose Anthony M. Roble, Alyanna May L. Toring, Argeo B. March 12, 2014 UNIVERSITY OF SAN CARLOS COLLEGE OF ARTS AND SCIENCES This Undergraduate
Case Study > Data Warehousing Continental Airlines I. Executive Summary Table of Contents I II III IV V Executive Summary The Decision to Invest Implementation New Business Strategies ROI 2 4 6 9 19 20 Technical Appendix A Continental’s comeback from “Worst to First” is an airline industry legend. Now the company is engaged in a new initiative to move from “First to Favorite.” To support this ambitious initiative, Continental tapped into its Enterprise Data Warehouse and expanded it
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