Lululemon Case Study

1089 Words5 Pages
Established in 1998, Lululemon Athletica turned into an amazingly and successful company throughout their 19 years of operation.(1) Their vision is for stores to create more than a place where people could get gear to sweat in. Lululemon wants to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility. Lululemon also emphasizes the importance to create real relationships with guests and understand were passionate lies. This is why I chose Lululemon to research. For businesses to succeed you need more than just profits. In today’s day and age I believe that building good communities and trust based relationships with your customers and employees is just as important. Ethics and Social Responsibility is the foundation of Lululemon. This can highlight many of the company’s strengths but also have a negative impact on their financials. From the marketing side, Lululemon uses different marketing and business strategies. Social activities that grab the attention of fitness goers offer a different approach to the company’s marketing. Looking into the future, Lululemon will need to continue to reach fitness enthusiast but also dig deeper into those individuals’ families. By doing this it will help spread their vision of living healthier life styles. Internal forces has driven Lululemon Athletica's fundamental objective to give their customers items that will enable them to live long and sound

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