Lululemon Swot Analysis

Business – level Strategy: Lululemon is keeping concerntrating to make their company be outstanding, Health and fitness play an important key to consumer segment. By enclosing lifestyle with products, Lululemon focuses on modern life and friendship and targeting and being social. The company purpose to express good styles of life for example staffs and customers are able to participate in free yoga classes, organize ambassador campaign and hightlight the long-term operation. With social oriented strategies in selling activities, Lululemon took one step in market competition.

The brand discussed in this report is Lululemon Athletica Inc. The brand is an athletic apparel retailer, whose main objective is building a community with a healthy lifestyle. Lululemon’s target market is middle/upper class 30-year-old woman. The brand is positioned as a premium high fashion brand for the athletic community. Some of Lululemon’s main competitors include Nike, Under Armour and Gap.

Perhaps many people may argue that both the US and Brazil have similar collections of ethnic and racial groups, that is a big minority of indigenous individuals, such as blacks and immigrants from Germany, Italy, and Asia. The presence of the minority groups in both nations was led by activities such as slavery and colonization during the19th-century (Wade, 2017). Chinese predominate the United States while Japanese predominate Brazil. Globalization and the rapid advancement in technology have demonstrated that technological revolution hasn't done much in altering the way of life and the belief of many people (Moran, 2014). With this in mind, I propose research on the differences in culture between Brazilians and Americans. This is because culture is social hence it is not an individual occurrence, it is a product of society, and it grows from social interaction. Culture is differentiable to us by comparison. Thus we should compare different cultures.

The first thing we’re going to discuss is the way people act in both countries. Brazil prefers collectivism, whereas the United States prefers individualism. This means that, in Brazil, they support group interaction and think it’s really important. The United States differs from this, because they are a lot more individualistic, and believe that people shouldn't worry about the group very much, but just themselves and family. By the way, we can notice that Brazilians are more casual, while Americans are more

In the athletic apparel industry, as in any industry, it is key to stay in touch with the current trends in order to keep your products relevant. With Lululemon focused on such a niche activity it will be important that they explore other markets within the sports apparel industry in the future so as to stay relevant. We can see the company’s first steps in doing just this when they recently introduced their men’s apparel line. A summary of the athletic apparel industry’s external environment are listed in Exhibit 1.

Moreover there are a lot of similarity between Brazil and American but both countries are denying having thing in common which they do. Black women in Brazil and the United States both of problems with their skin color, shortness and texture of their hair,

You probably heard of Brazil but, do you know much about it? Brazil is a beautiful place or country, in South America. It’s great for tourists’ sites; it has amazing land features, and especially cool culture and history. Brazil has a tremendous amount of nature and folktale. Brazil was found actually, over 8,000 years ago. The Portuguese were the first European settlers to arrive there. The journey was led by Pedro Cabral who began in the 1500s. When they finally got there they found Native Americans living there. They were around the seven millions.

Lululemon’s strategy is not only sell the product, they also offer healthy life style and targeting very specific segment which is customers who do yoga. Their competitive advantage is they offer benefits except a good product such as physical

The concept of aesthetics describes what people of certain cultures tend to consider to be popular or in good taste (Wild & Wild, 2014). To this extent, despite being mostly unified by a single language, Brazil represents such a diverse culture that regional aesthetic variances could almost seem like they were different countries altogether (Castano, Goossens, Terlouw, and Vliet, n.d.). According to Encyclopedia Britannica, of all the cultures that make up the Brazilian way of life, the Portuguese culture is the dominant influence and provides the main language, religion, and many customs. Indigenous Indians and African influences are also apparent in some forms, especially in certain parts of the country.

Lululemon is a rapidly growing company with a different niche for its products. Its philosophy as well as their business model has allowed them to increase revenue over the past years. The dilemma they faced is how to continue expanding without losing their special niche, grassroots and a nontraditional feel of the brand that sets them apart from their competitors.

Popular athletic brands such as Nike, adidas and Under Armor are specializing in different aspects such as basketball and outdoor sports which are mainly for men thus, it has a different target market and brand identity as opposed to lululemon.

Lululemon 's main competition are Nike and under armour they provide similar products that are of mid -high quality but do not include the unique fabrics lululemon produces but are well known established and

The business is to be structure by use of cross-cultural teams that can provide a source of experience and innovative thinking to enhance the competitive position of the organization. The manager is to avoid at all cost cross-cultural misunderstandings and understand that Brazilians prefer collectivism to individualism. The manager is to implement the right price for the right product the culture needs in order for the business to have a chance at success. A work description with work shifts, mutual respect, benefit packets, respect for all religion, and a dress code. Formal apparel is acceptable for business Overall, the appearance would not be a huge deal as the Brazilian people are extremely concerned about their appearances and they practice their religion but it does not affect the workplace. Business meeting are to take place once a week to discuss progress of the business and handshakes are appropriate for both men and women however, once the women get to know you and/or a friendship is develop and kiss on the cheek is not unusual. Time is important but allow at least 20 mins for the latecomers as Brazilians idea of time is flexible than it is in the United States. If any questions and problems the manager does not understand, then the headquarter office in the United States should be contacted for

Since 1998 when it was formed, Lululemon Athletica has performed as a niche market leader with a strong brand image and awareness among fitness professionals by distributing high quality products

Additionally, Brazil is another society that is diverse in ethnic and cultural people. Brazil is mostly made up of, white, black (Afro-descendants) and mulatto (mixed white and black) people. In this society, the main language