Lululemon Swot Analysis

Lululemon Athletica Inc., founded in 1998 in Vancouver by Chip Wilson, is a company which designs and produces high-end yoga and technical athletic clothing. They have operated primarily in North America and Australia; their initial target customer was an educated woman who lives an active and healthy lifestyle. They opened their first store in Kitsilano in BC in November, 2000. The first store was intended to act as a community hub where people could learn and discuss about the physical aspects and mental aspects of a healthy life, in addition to selling yoga clothing.

Founded in 1998, lululemon athletica recognized an increase in the number of women participating in both yoga and athletics, and

Lulemon Athletica is an athletic apparel company based out of Vancouver, British Columbia, Canada. The company was founded by Dennis “Chip” Wilson, in the year 1998.

Lululemon is a rapidly growing company with a different niche for its products. Its philosophy as well as their business model has allowed them to increase revenue over the past years. The dilemma they faced is how to continue expanding without losing their special niche, grassroots and a nontraditional feel of the brand that sets them apart from their competitors.

The industry that Lululemen operates in is the Women`s Apparel industry which is a mature, large and fragmented market that has highly sensitive to the economic conditions and trends.

This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica, Inc., further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals are analyzed and compared to that of its closest competitors. In conclusion to the analysis, recommendations have been made to potentially guide Lululemon Athletica, Inc. in a positive direction in regards to its future endeavors. The following

The brand discussed in this report is Lululemon Athletica Inc. The brand is an athletic apparel retailer, whose main objective is building a community with a healthy lifestyle. Lululemon’s target market is middle/upper class 30-year-old woman. The brand is positioned as a premium high fashion brand for the athletic community. Some of Lululemon’s main competitors include Nike, Under Armour and Gap.

Someone once said nothing interesting is one-side. Interesting people or thing have two side. The side that is interesting is shown to the society while the other side remains hidden. Based on what society see it makes the consumption that the people or thing is interesting but if they were to see the hidden it would not appear to be interesting any more. As in the novel “Book Thief” by Markus Zusak, Liesel, Hans Hubermann and Rosa Hubermann are the three of the main character.

Lululemon Athletica Inc., referred to as LULU in NASDAQ, is a global company based in Vancouver, Canada that deals in the designing, making and selling of athletic apparel. Founded in 1998 by Chip Wilson, the company has grown in leaps and bounds to become one of the key players in the industry.

This paper commences by defining the problems that were faced by Lululemon Athletica Inc in 2013. After, the author explores the causes of the issues that the company was experiencing and the effects that they had on Lululemon Athletica Inc. The next step is to look at ways in which the issues could have been addressed both for the short-term and long-term. When all is said and done, the audience will fully appreciate why “Lululemon Athletica Inc should revert to its fundamentals – that is, to concentrate on the needs of the consumer”.

Since 1998 when it was formed, Lululemon Athletica has performed as a niche market leader with a strong brand image and awareness among fitness professionals by distributing high quality products

Nike supports recycling efforts with its Reuse-A-Shoe program. Started in 1993, it collects old shoes, processes them into sports surfaces, basketball courts, playgrounds and running tracks, and donates them to needy communities (Ferrell, et al,. 1998).

A. Summary- The title of chapter one is “What is Religion”. The book defines religion as “time honored actions and beliefs that are aimed at connecting people with what could be defined as most true,real,sacred, or divine.” The book also states that “religion has also been identified with beliefs and behaviors that connect us with what is most worth knowing or that steer us toward self-negation and material detachment”. Religion is an old creation and is not a new subject.

The huge success of the first store, unfortunately, would not continue to allow small, intimate conversations among the customers, as the original purpose wanted. Thus, the role of "Lululemon educator" was created. A new goal of a company was to train employees to become a positive force and help to extend the philosophy of a healthy lifestyle for everyone who came into the store.

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