Lush Cosmetics Supply Chain and Retail Management

Princessa Beauty Products is a retailer of beauty products catered to the black community that has been around for more than 20 years. Princessa is one of the oldest beauty stores serving the black community in Montreal and is located on the western side of the island. George Richards managed Princessa for two years and purchased the store from the original owners using his life savings. Between the years of 2002 and 2006 the store showed growth in sales from $453,156 to $605,249, but between 2005 and 2006 annual sales stayed the same and in 2007 sales fell to $509,000. Due to this decline in sales Richards began to take into consideration other factors that could be affecting the business. There seemed to be positive reports in the

Macy’s has been a pinnacle of success; spanning over a century, delivering nearly 160 years of quality service. Founded in 1858 by R. H. Macy in New York City, New York; its humble beginnings began as a dry goods store – R.H. Macy & Company – in the cities North district (Hanson, 2015).

This report explores and considers the various factors which impacts lush cosmetic’s product in term of entering the market. There are methods which can be taken with this organisation, were researched; the main focus will be to:

Social – Ecological trends: With a focus on sustainability, Burt’s Bees’ natural cosmetics goods are a very good advantage to stay in the market due to the fact that people are paying more attention on environmental friendly goods.

I understand that the School does not tolerate plagiarism.  Plagiarism is the knowing or reckless presentation of another person’s thoughts, writings, inventions, as one’s own. It includes the incorporation of another person’s work from published or unpublished sources, without indicating that the material is derived from those sources. It includes the use of material obtained from the internet. (Senate Regulations 6.46)I confirm that I adhere to the School’s Policy on plagiarism.

describe about marketing history, company ethics and current market position of LUSH. This report also deals how LUSH is making their products with sustainability and what marketing strategy they are following. We will discuss about marketing mix of LUSH, How they are doing ethical business and their position in competitive market. We will also do SWOT analysis and LUSH position mapping with other brands. This report also concentrates how LUSH can improve its marketing strategy.

The concern most employers have about older workers is their ability to perform, primarily because this opens up a host of issues such as safety and health. Even more to the point employers have concerns about an older workers physical malfunctions and their decline in mental capacity. But that argument is being challenged through healthy living habits such as exercise and proper diet.

The main function of the business to create a safe and natural company that the public is able to recognise as a brand that looks after the consumer. As a brand, we want to return the quality to the customer if they are trusting us to look after their bodies and needs. The statistics are alarming for all the nasty products placed in current beauty products: one in five of all beauty products contain chemicals linked to cancer, 80% contain ingredients that

As you can see from my CV, I have through out my life been involved in charities ranging from Roots & Shoots as a child, where I was inspired by Jane Goodall to my later work with microcredit in Ghana. The research I have done into Lush’s stance against animal testing, as well as your ethical buying policy, such as the decision to remove palm oil from your products, originally made me a loyal customer before further inspiring

Feeling bored on a Saturday afternoon inside the Hillsdale mall, I ventured to find a new staple to thoughtlessly dispense hard earned money on and found myself inside a Lush store. Scanning all the wooden crates on the shelves filled with these brightly colored, fragrant bicarbonate orbs and hand crafted soaps, I began to observe my fellow shoppers around me. One thing in particular that I noticed in the store is the audience it attracted. All around me, was the presence of a predominantly young to middle aged crowd from all races. Unsurprisingly, the majority of these shoppers were women with the exception of a few men dragged by their partners that were reluctantly standing by the exit. With the intent to find out more about this store,

Burt’s Bees flavoured lip balms fulfill more than physiological needs like moisturizing lips. It brands itself as a “lifestyle-focused” brand, fulfilling esteem needs, acting like a fashion accessory that reflects his or her personality to his or her social circles. According to Burt’s Bees VP of Marketing, “Lip balm is becoming something more like a gum product that brightens up consumers [and] you’re starting to see a lot more of what I would call personality-driven and lifestyle-focused advertising, and we’re focused on the flavours as a way to reinforce the fun aspect of the brand”. (Oster, 2014) Though lip balm is defined as a convenience good due to its high distribution and accessibility, the mindset consumers have now resembles the higher involvement needed for shopping products (i.e. quality, style, and most importantly, suitability.)

In order to get regular customers and new customers to come back to Nicole Rae Boutique, we will offer an in-store coupon of $25. This coupon will be given out to customers who spend $50 or more in-store during the first week of April, they will be able to use the $25 on their next purchase of $50 or more. This coupon will be advertised on the Nicole Rae Boutique's Twitter account and will be valid until April 30, 2016.

As the consumer attitude gradually changes, people are more in favor of the natural and safe products in cosmetic market. Australia consumers are not exception. They respected green-added cosmetics, namely, they are increasingly in pursuit of natural, pollution-free cosmetics with no chemicals added. Consequently, the products of chemical-free will gain competitive advantages in Australian cosmetic market to meet the consumer’s psychological needs for green, organic skin care products.

Established in the United Kingdom in 1995, Lush specialises in cosmetics and personal care products. They are also known to have strong philosophies on being socially and environmentally responsible.

The extra budget use in video production such video content, advertisement on YouTube. Budget will allocated to produce high quality online videos that spread and represent the Sephora brand image in better way among clients. It cost $20000 for each video but spend extra budget to stop low quality ads create negative impact on customers as well as brand awareness.