Lush Fresh Handmade Cosmetics : The Maintenance Of Valued Resources

This report explores and considers the various factors which impacts lush cosmetic’s product in term of entering the market. There are methods which can be taken with this organisation, were researched; the main focus will be to:

Sustainability from a strategic business perspective is the potential for the long-term well-being of the natural environment, including all biological entities, as mutually beneficial interactions among nature and individuals, organizations, and business strategies. (O.C Ferrell, Fraedrich, Ferrell, 2015). Business sustainably is often defined as managing the triple bottom line – a process by which companies manage their financial, social and environmental risks, obligations and opportunities. These three impacts are sometimes referred to as profits, people and planet. (Business sustainability definition from financial times lexicon, no date). This essay will discuss the idea of sustainability being an important element within a businesses and its core strategies and the importance of it within different businesses. Secondly, this study will look at how different stakeholders are affected and influenced by sustainability as this could be seen as a catalyst to improving the environment as a whole and. Then this study will look at how businesses not focusing

The environment is among some of the top issues to be looked upon by the human population in the world today. Sustainability is a word often times used when speaking of this subject. This is a concept represented in the articles “Sustainability” by Christian R. Weisser and “Attention Whole Foods Shoppers” by Robert Paarlberg. Each author addresses the issue in different ways; one giving examples of this issue and the other clearly defining it. Each author is writing to spread awareness of this issue. As overlapping topics, each article has similarities and differences to the other.

LUSH – a global pioneer brand name in cosmetic industry. LUSH which was defined as fresh and green is for its famous natural and handmade cosmetics, which will give customers a unique experience. In introduction we will discuss about the evaluation of LUSH cosmetics, their company profile and their impact on sustainability.

For this assignment I selected LUSH cosmetics episode. Lush is a cosmetics company specializing in selling natural hair and beauty products.

The first functional plan entails facilities planning. Ulta Beauty has produced a shop that is designed to fulfil all of the cosmetic needs of its customers. Each location across the country stock a distinctive blend of more than 20,000 esteemed cosmetic products prearranged by classification in a bright, open-space environment. Additionally, products are organized in a self-service exhibit. Each location also has full-service boutiques that encourages customers to appreciate learning different products and services. Ulta Beauty continues to strive at delivering the most extensive variety of mass cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools. Lastly each location offers a full-service professional salon and a salon haircare products.

LUSH Cosmetics is very large, successful company, which carries a dedicated customer base. LUSH has many intriguing components to their company including their history, retail experience, sales points and innovations, and controversial actions. The story of LUSH began in 1977 when Liz Weir, a beauty therapist, and Mark Constantine, a trichologist, met while employed at a hair salon in Poole, Dorset. Once their contracts were up, Constantine convinced Weir to join him in his business endeavors creating beauty products. The products turned out to be extremely popular, they supplied various cosmetics store including The Body Shop.

This report is intended to innovate and improve the product line of bath bombs from the cosmetics’ company Lush, as illustrated in Figure 1. Lush Bath Bombs are a product majorly used by young women, however, the consumer base is largely growing. Bath bombs are intended to provide a relaxing, explosion of colours and scents bathing experience (lushusa.com). Mark Constantine and Mo Constantine founded the company Lush in 1994 at Poole, England. However, in 1995, Lush got it’s named through a competition (lushsg.com/singapore). Since then it has been, indorsing its ethical and natural handmade ingredients.

Lush is a leading cosmetics manufacturer and retailer with famous of its hand made bath and beauty products. Brandi,as the director and brand communications for Lush in North American, took an undercover and worked as a ground floor in manufacturing plant and retail shop of Lush in Vancouver. In the process of undercover, the organizational culture, leadership style and motivation methods of Lush is revealed. This essay will recognize the good and bad practice of Lush through its culture, leadership style and motivation methods and their impact on stakeholders. The recommendation will also be given in the essay.

Over the recent years, companies tend to achieve competitive advantage as well as tranquil business operations by incorporating social and environmental sustainable activities in the management practices rather than just being focused on commercial approaches. While most of the companies around the globe prefers to make money by introducing various product line and profit-oriented management decisions, The body Shop introduced its existence in the beauty and cosmetics industry around three decades ago with thevision to sustain in global arena with strong ethical values.

In a culture based on consumption and consumerism businesses are the forefront of society providing every good and service imaginable. Although, in today’s society there has been an increase in significant issues concerning the ecology of our planet that have come along with this consumer culture. With issues such a lack of clean water, lack of food, lack of energy and a rapid decline in biodiversity. This rapid decline in natural resources is due to mostly to the over consumption and alteration of the planet and its resources. Where do we start though in the process to protect and preserve our resources? It starts with the very businesses that we all buy from; a major part of our everyday lives and the largest consumers of resources businesses can play a large role in sustainability and climate action. Increasing pressure is being put on businesses to create a more sustainable society, this is being done through many business sustainable business efforts.

Established in the United Kingdom in 1995, Lush specialises in cosmetics and personal care products. They are also known to have strong philosophies on being socially and environmentally responsible.

Competition – There increase in price based competition from local brands which was driving down revenues, while competitors such as Revlon, had already promoted movies, compounded with stiff competition from Asian brands in the Asian market.

Cosmetics are substances that are applied onto the body and/or face to enhance a person’s looks or scent. Cosmetics can be make-up which is mostly used by women and it is to enhance a female’s appearance. It is normally applied to face, hair, and body. Cosmetics has been used throughout society since Ancient times. In Ancient Egypt, cosmetic chemistry was being used before anyone knew it related to chemistry. Cosmetics was being used for many reasons in Ancient times. It is said that Cleopatra bathed in donkey milk to keep skin smooth, this is an example to show that chemistry is being used for the benefit of skin care. Skin care is another example of cosmetic chemistry being used. Skin care has been an important factor in society. Skin care has been around since 3000 BC in Ancient Egypt. This was prepared by natural materials.

This dissertation is going to look mainly at animal testing in the fashion and beauty industry and whether customers know what they are purchasing is really cruelty free. It is also going to give an insight of what cruelty is and whether or not there can be alternatives. Although this topic is not directly linked to fashion, cosmetics are a big part of fashion shows and are used widely by fashion designers and models. This a very important and controversial topic as even though people are aware of animal testing and feel negative towards it they are not doing enough or don’t know how to help stop it for good. All evidence including peer-reviewed journal articles and books will be sourced from the library and the online library catalogue. Information sourced from British Union for the Abolition of Vivisection (BUAV) articles.