Luxury Good and Gucci

3083 WordsOct 27, 201013 Pages
Company Profile Gucci group is one of the world’s leading multi-brand luxury goods companies. Thanks to a clear strategy and a set of unique competitive advantages, the group has developed and strengthened a prestigious brand portfolio, broad product range and extensive geographical presence worldwide. The group well balanced brand portfolio includes prestigious and clearly identified luxury brands with a distinctive, specific role. Gucci, Bottega Veneta and Yves Saint Laurent are the engines of organic growth. Boucheron offers complementary expertise in segments like jewellery and watches. Balenciaga, Stella McCartney, Alexander McQueen and Sergio Rossi are cutting-edge brands with high potential for long-term growth. Gucci group has…show more content…
At the time, brothers Aldo and Rodolfo controlled equal 50% shares of the company, though Rodolfo contributed less to the company than Aldo and his sons did.At this time Aldo initiate his grandson Uberto Gucci to join the family company , where in the 1984, takes the leads as VicePresident in the GUCCI PARFUMES BRANCH. In 1979, Aldo developed the Gucci Accessories Collection, or GAC, intended to bolster the sales for the Gucci Perfumes sector, which his sons controlled. GAC consisted of small accessories, such as cosmetic bags, lighters, and pens, which were priced at considerably lower points than the other items in the company’s accessories catalogue. Aldo relegated control of Perfumes to his son Roberto in an effort to weaken Rodolfo’s control of the overall operations of the company. Though the Gucci Accessories Collection was well received, it proved to be the force that brought the Gucci dynasty crashing down. Within a few years, the Perfumes division began outselling the Accessories division. The newly-founded wholesaling business had brought the once-exclusive brand to over a thousand stores in the United States alone with the GAC line, deteriorating the brand’s standing with fashionable customers. "In the 1960s and 1970s," writes Vanity Fair editor Graydon Carter, "Gucci had been at the pinnacle of chic, thanks to icons such as Audrey Hepburn, Grace Kelly, and Jacqueline Onassis. But by the 1980s, Gucci had lost
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