Luxury Marketing- Louis Vuitton Marketing Strategy

Joseph Ribkoff, the Canadian womenswear fashion brand celebrates its diamond jubilee this year (2018). The brand has designed a spring collection in dedication to its 60th anniversary. Joseph Ribkoff has always been available only in boutique retailers rather than in department stores. Hence, owing to the 60th anniversary of the Canadian womenswear brand (D., 2017) we are taking this opportunity to launch the brand in two of the leading department stores in Mexico. El Palacio de Hierro and Saks Fifth Avenue (Santa Fe mall and Polanco) are the chosen stores to broaden their customer base in the Mexican womenswear market. The brand designs formal dresses, separates for special occasions (Joseph Ribkoff, n.d.) and caters to sizes right from extra

As China is the fastest growing luxury fashion customer base, it in imperative that they are catered for in the Net-a-Porter handbag buy. Lack of exclusivity in the handbag offering. While exclusivity is strong across Net-a-porter as a whole, the handbag edit does not have many exclusive styles. Almost all everything can be found on the Harvey Nichols, Selfridges, Harrods or My Wardrobe websites. In particular the Selfridges website has over 45 exclusive handbag styles online, from a variety of brands which include Mulberry, Alexander Wang and Anya Hindmarch. To combat this Net-a porter should negotiate world exclusivity on a number of ‘it bags’ for next season, either by having early delivery to ensure a week or two of exclusivity or by commissioning an exclusive colour option in the most popular styles. At present Net-a-porter has no representation for Celine handbags, which has become the most covetable handbag brand across the high fashion world and accounts for a considerable percentage of handbag sales in London department stores. As they grow from strength to strength it would be advisable for Net-a-porter to try and include Celine in their edit.

Louis Vuitton “was established in France in 1854 by Louis Vuitton and became known as one of the oldest French luxury fashion houses” in the industry (Pearce & Robinson, 2013, p. 14-2). The firm’s products range from high quality “leather goods, handbags, trunks, shoes, watches, jewelry, and accessories”; manufactured by highly skilled and expensive laborers in France (Forbes.com, 2016). In addition, Louis Vuitton market their products “in 50 countries with more than 460 shops and generates more than €7-billion ($9.5-billion U.S.) in annual sales” (Wendlandt, 2013).

Another challenge for Louis Vuitton is the market and brand dilution as it has already entered and successfully fit in the Japanese market. The products have already maintained the “acceptable” group, and the company has become to feel difficult to increase the revenue. The figure provided in the case showed that nearly half of the Japanese have Louis Vuitton-monogrammed items by the time of 2007. This seemed to make LV prevalent but not luxury any more. To maintain its brand image, it is

Although they were described as the (1) ____ designs in many years, there isn’t (2) ____ about the latest line of dresses from Bellini. As one of the most famous designers (3) ____ Italy, Mario Bellini is expected to do (4) ____ artlessly replicate last year’s successful formula of ‘smart, but casual’ dresses in a range of

Many great fashion designers have entered the market of fragrance (Chanel, Lanvin, Givenchy, Yves Saint‐Laurent, Balenciaga …). After that, the speakers of the cosmetic market launched their own perfumes (Yves Saint Laurent, Estee Lauder) and finally, the family brands made their entry on the market (L’Oreal, Procter & Gamble, Unilever…). These

In the early fall September of 2014, I remember walking in this store that is one of the biggest names anyone can name which is Versace. Versace is a well-known Italian fashion company that you can see from well-known celebrities wearing down on the red carpet for award shows or down the streets of making an outfit statement. Going inside the store is golden which has a mix of vibrant color that you feel like a movie star while paparazzi flashing you drastically.

When Quiksilver announced the start of its women line Roxy in 1990, they defined the brand as a “fun, bold, athletic, daring and classy” brand for young women. Market segmentation is a crucial marketing strategy and Roxy utilizes the four bases that are commonly used for segmenting consumer markets including geographic, demographic, psychographic, and benefits sought segmentation. The geographic segmentation is ideally unlimited for the Roxy target market because the brand offers clothes for both warm and cold weather, however, it focuses mainly on the “beach lifestyle” and is generally more popular in beach towns. The demographic segmentation of the Roxy brand, is aimed to attract young women between the

Tackle the runway, one dazzling take a gander at once! Enter the stunning universe of High Fashion. Find couture style with topics like Glam Rock, Vintage, Sporty Chic, Lingerie, Bohemian, and Oriental.

Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.

When a brand is created, many will ask the questions that haunt all of us trying to start a company. Will it work? Should we stay online or launch a brick-and-mortar store? Will I make profit or fail? These questions arise even more when the company is to start only online. Because of this, e-commerce fashion brands must constantly evolve and expand their styles to maintain the interest of their target customers. Fashion Nova is one fashion brand that manages to stay relevant among its consumers because of their edgy style and quality priced clothing. Fashion Nova was first established in 2010. It gained its popularity from celebrities promoting it on their social media platforms and the fact

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.

perfumery retail store in Franceʼs Haute Vienne region that was revolutionary for its time due to the way the store was operated and designed (”Sephora holdings s.a,” 2011, p. 1). While department stores heavily relied on the tried and true commission-based model to sell perfume and essential perfume oils, Dominique Mondonnaud set out to create an innovative and unique way to sell perfume and cologne. In 1979, Mondonnaud created a cutting-edge retail model that dramatically

Sweden 's Hennes & Mauritz, more commonly known as H&M, is a retail-clothing company, famous for its reasonably priced “fast fashion.” With 6 different brands sold in 3,300 stores spread out over 54 countries, the company is second only in size to its direct competitor Zara. H&M uses psychographic segmentation, targeting at customers who belong to the group of fashionable and trendy consumers, who see shopping as a social activity providing pleasure in their daily life.

1) Haute Couture – highest end, most exclusive, custom for wealthiest (Prada, Burberry, Hermes, Gucci, Polo Ralph Lauren, Calvin Klein, and Louis