Lying By Victor Kosman Summary

A popular technique in the advertising world is “doublespeak.” Lutz explains that “advertisers try to wrap their claims in language that sounds concrete, specific, and objective when in fact the language of advertising is anything but” (133). This type of language essentially states the obvious while sounding seemingly unique which is exploitative to the consumers. The use of rhetorical questions and sweet words that get the audience ready for the sales pitch are a part of “doublespeak.” In this strategy, the advertisers do not go into depth about the products and continue to make general claims that make consumers think that the product is special. Unfinished words, also a part of “doublespeak”, leaves it up to the audience to assume and finish

Common sense seems to dictate that truths are always better than lies. In his lecture “A Lesson in Lying,” Michael Sandel discusses the categorical duty to tell the truth. He illustrates German philosopher, Immanuel Kant’s rigorous theory of morality, which allowed for no exceptions. “Kant believed that telling a lie, even a white lie, was a violation of one's own dignity.” Sandel experiments Kant's theory with his vigorous hypothetical scenario, The Killer at Your Door: “If your friend were hiding inside your home and a person intent on killing him came to your door and asked you where he was, would it be wrong to tell a lie?”

War is often compared to a fog. A weary, unclear, scary life one must live while fighting a war. Tim O'brien falsifies the truth of his time in war. “Sometimes lies are truer than the truth” a direct quote from the story that symbolizes the idea that no matter what objective is planned and executed the truth isn’t definite, it’s a “your guess is as well as mine” situation. This is because in times of war the only clear headed people are those who’ve had their head hollowed out by a fmj. All fogs dissipate eventually, just as wars eventually cease but, while in the midst of the fog it is uncertain what is accompanying the clear off in the distance. The story The Things They carried is representative of this comparison in all aspects and calls

We humans first concern ourselves with our survival needs: air, food, water and protection from predators. Once we believe that we have obtained all these needs we then look for a mate, we try to make a social connection and have an approval from society. No matter what the outcome entitles, we are never satisfied, never happy. Our minds become bored, needing constantly something to occupy them with a new challenge. A particular set of people know this; taking advantage of our easily controlled attention, advertisers. Advertisers manipulate us to purchase unnecessary things, products that we have no need for, they convince us to be “devoted narcissists”. We are bound to associate brand names that instantly bestow status upon us. Making us believe

In Jean Kilbourne’s excerpt, “The Dream Begins as Soon as You Open the Door”, she discusses that some companies give customers an unrealistic expectation of what their product will do. I completely agree with the claim that Kilbourne makes. A perfect example proving this claim is in Advil's Super Bowl commercial titled, “Distant Memory”. In Advil’s Super Bowl commercial titled “Distant Memory”, the commercial exhibits various people performing strenuous activities such as lifting weights, doing yoga or running a marathon. Advil is trying to convey that after taking their product, the pain you once felt will disappear, and you’ll be able to keep on going. “Again and again we are told that products can give us energy, power, sex appeal, magnetism.

Lies can be expressed in a variety of ways, as listed in the reading “The Way We Lie” (Ericsson, Pg. 216-224). At times you can tell a lie without getting noticed but other times you can get caught in between a lie, and what good is the truth when you could hurt the other person’s feeling such as saying “ Man, you don’t look good today” or “ Oh my gosh, what are you wearing? This isn’t the 20th century” there are always different ways people take in criticism either they take it positively and approve and grow from that, or they can look at it negatively bringing their self-esteem down and then even making them think that there outer appearance as well as inner isn’t considered ‘right’. Even though we don’t seem to see their reaction to

David Ives opens The Liar by having the character of Cliton admonish the audience to put away its cell phones and burritos. Cliton advises us to prepare for a play that will be vocalized in metered verse, iambic “pentameter to be exact.” In this way, Ives frames our expectations of how the play will connect the rule-bound “versified” world of 1643 to the way we live now. In many ways, it’s hard to imagine two more contrasting aesthetics than our present-day postmodernity with its playful insouciance to the French classical theatre’s dutiful goal to provide moral education. I didn’t know much about The Liar before seeing the USM production, so I did a little research.

If companies did not use appealing to the eye or well known people to promote their products less people would want to buy them. Victoria's Secret using models and having a yearly fashion show to promote their products on television gets them a ton of publicity and they profit from it because people will want to buy their products. If buyers are so worried about buying a bad product then they should research it first. There are plenty of websites online that real people run where they buy products and do reviews on them for others to read and get informed before they make their purchase and possibly waste their money. No one should buy Proactive just because they have a bunch of celebrities on their commercials. They should research it and see if their skin would be okay with the formula and which products they would need. Companies can promote how ever they want and consumers should research the products first if they don't believe the advertisement or are wary of

These advertisements stretch the truth to a full extent, telling you to buy their product

Advertisers would obviously like to sell their goods which makes them develop different means and techniques for luring customers. Instead of being straightforward with consumers, advertisers exaggerate the product’s positive effects or utilize really big and rarely used words the customers might not understand. The onion, uses this article to expose the tricks advertisers use to lure customers to buy their products. In addition, the author uses humor, hyperbole and sarcasm he makes his opinion less offensive and more effective.

“A good campaign doesn’t just offer the right product to the right consumer. It gets them emotionally stimulated.”*(2)This is a quote proudly stated on the homepage of an advertiser. The media have convinced us through thousands of lies every day that we are inadequate in every way. That we need everything and that it must always be new and fashionable, and we must keep up with the Joneses. Its better to buy the more expensive name brand, just for the sake of status. A slew of must have clothes, shoes, and home decor for each season, and seasonal commercialized holidays can enhance our status in our community and also feed this consumerist lie. This lie we hold so dear manipulates us into perceiving a need where it didn’t exist before and also giving the means of satisfying that need and achieving our need for status and self-importance. You’re considered ugly if you don’t buy this; you’ll be beautiful if you use this product or that.The commercialism of today is so advanced at lying to the world they have physiologists figuring out how to make you think you need something. One of the best ways they have found is to manipulate people, is our children to get to our pocket; companies invest deeply into convincing people, and their children they need stuff to be happy and it is a mindset that continues throughout life. It has been a profoundly effective lie; it has made

The writer mentioned that human always lie and which will lead to a high stress level.

The advertisements we see everyday use a tactic for selling their products called “weasel words”. Weasel words are used in almost every ad you see today, and a lot of people don’t even realize when an ad has them in it. That’s exactly what the advertisers want the consumers to do. They want them to be oblivious that the whole advertisement is making open ended promises and not giving detail at all about the item. A weasel word is when an advertiser uses a vague statement to boost a product. The sad thing is, it is legal for brands to do this to their consumers. This form of advertising should not be allowed to push products, especially if the product is defective or giving out false information.

Everyday people are bombarded by messages, and each one fights to stay in people’s mind. The main ingredient for a product to be successful is if people believe that they need the product. Companies use lots of techniques to persuade its consumers to buy its products such as advertisement. Marketers consider that a good advertisement will grab the attention of consumers and will make them buy a specific product. Effective advertisements should be memorable, entertaining and, grabs the attention of the consumer.

Do you think you would do better in your exams, if you sleep an extra hour in bed? The author Tom Hodgkinson tries to find answer for this question in his article “If you want to get ahead, have a lie in”. The author presents an idea that some researches allow some teenagers to start school an hour later than usual. The author is totally agrees with the idea that giving teenagers an extra hour in bed will help them to do better in their exams. Hodgkinson refers to some researches to supports his point of view. Even though the author throughout the article offers interesting and useful arguments regarding giving teenagers an extra hour in bed, some of these arguments need to be examined more closely because it includes false assumptions, weak