Lyndon B Johnson's Use Of Ethos Pathos Logos

December 7, 1941 is a day that will live with us forever. On December 8, 1941, the next day, President Franklin D. Roosevelt gave one of the most patriotic speeches this country has heard. He used several different rhetorical devices, Ethos, Pathos, Logos, to strengthen his argument.  His speech was an argument that was trying to get his fellow americans to stand up and fight for our freedom. He came across many groups of people who were totally against going to war but his speech was very logical and filled with emotion many of his fellow Americans backed his idea. Since, President Roosevelt had won over the majority of the americans he was able to get us ready to go to war and avenge Pearl Harbor. When the country is attacked, and

Television advertisements have been a part of pop culture for years, these quick minute long clips gain the popularity of its viewers through humor, shock, or simply good salesmanship. The ShamWow infomercial has become one the most well known television ads in America. Its popularity came from its snappy dialogue, believable offer, and enthusiastic spokesman. But what made this infomercial so successful? Today I will be analyzing how the ineffective use of the appeals of ethos and kairos, and the highly effective appeal of logos and pathos effect the audience in the ShamWow commercial.

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

Pathos is an emotional appeal in which the advertisers hope that the consumers will allow their claim. Say for instance most people will notice a puppy behind what looks like to be a rusty cage. Seeing a cage like that, makes some wonder how bad the conditions are that the puppy is living in. then there is the puppy who

Now on to how pathos was used in the political ad pathos is crucial because as humans we are tend to be emotional, thus making it the easiest way to persuade the audience. A big part of campaigning is your family. Bernie talked about his four children, and grandchildren who he said were the reason he was running for president of the United States. Pathos is shown in these two quotes from the ad “I want to make sure the country we leave them is a nation that we are proud of”, My mother was born and raised in New York City she died at the age of 46. We had a three vedroom rent controlled apartment.” Before he leaves this earth he wants to make sure that his children and grandchildren will be proud of this country. This was use to appeal to the

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

This type of persuasion occurs when someone evaluates the message based on surface-level characteristics. This method is known as the heuristic persuasion and is leveraged by appeals to one’s habit or emotions. For example, if someone is watching an a tv ad for men’s cologne the advertisers are hoping that people would be more convinced by things like physical attractiveness or music played in the background. People tend to take this route when their understanding of the content is low, or they just aren’t interested in the topic. For this reason, this route doesn’t engage systematic thinking of the individual which allows them to make a quick decision based on heuristics or incidental cues. As a result, using pathos along with the peripheral route is a significant maneuver to help to engage one’s emotions more

It is January 28th, 1986, seven members of the Challenger Space Shuttle take off for an exploration of a lifetime, but never return. The entire United States is watching this tragedy unfold. Later that evening Ronald Reagan, the president, gets on national television to deliver the State of the Union Address. Instead, he gives the “Speech on the Challenger Disaster.” President Reagan uses tone, rhetorical appeals, and rhetorical tools, to commend and mourn the seven with the Nation.

Lastly, Pathos is the appeal to emotion. Pathos will use the emotion the persuader is appealing to and exploit that to convince the audience of their point of view. Pathos has been used heavily in politics recently, mostly appealing to the people’s emotion of anger and embarrassment in congress to persuade the audience that the opposing party is the one to vote for. The assumption of common sense is also used in pathos. In order to appeal to one’s emotions, the audience must share the same knowledge you’re basing your argument off

During the 2016 Vice-Presidential election, candidates Tim Kaine and Mike Pence use persuasive language and strategies for their arguments. Notably, both speeches measure about the same in terms of implementing pathos through the repetitive use of their hardships and their families. Pathos is a strategy used to stir up the audience’s emotions. Based on the strategic manipulation of pathos, middle-aged voters may tend to sway towards one candidate more than the other.

Pathos: It is the use of emotion and affect to persuade the audience. In this appeal, the author creates an emotional statement: “ an overworked single mother may find herself over stressed and fatigued at the end of the day, making

My advertisement was for the book In Depth: The American Revolution. With this ad, we used humor, patriotism, and snob appeal. The message was that you would do better in history/social studies and would “give you the inside scoop of the life of the founding fathers.” We mainly focused on a historical standpoint to get the message across. The ad was using elements from other interpretations for a not-so obvious humor appeal. I’ve noticed that the ad was mainly pathos and ethos, but mainly pathos.

Pathos is the main rhetorical device used throughout this commercial. Pathos is a quality that evokes emotions. It all begins with the puppy coming out from under the hay and the audience falling in love. Pathos is then used to tug on emotions when the puppy gets lost in the back of the truck. We soon see the emotion of the owner, but also the horse. Then we see the puppy all alone in the rain trying to take shelter. Towards the end, the puppy tries to find a home, but gets himself in trouble with the wolf. We then see the ending, we want, we see the puppy is saved and returns home to end the commercial with the owner enjoying a Budweiser. Throughout this commercial pathos creates a sense of happiness, pride, worry, and then happiness all over

The type of audiences that I will be appealing to are all three, resistant, neutral sympathetic. I will be using the appeal of pathos. As I recall, pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response. The types of visuals I will be using to make this video interesting are videos. My main goals for my commercial are to make people aware of police brutality. Also, how many cases have occur just in the year 2015. Lastly, how police brutality in the U.S. compares to other countries. I want to be able to touch people’s hearts and help them see what is going on in our communities. One thing that I learned from the video, 2010 NCVRW PSA- Be The One, was how to use pathos effectively.

Persuasion is a part of our everyday lives. Whether we are persuading our mother, using persuasion through speech, or threw advertisements, we are using rhetoric strategies to get the response we desire. With the help of minor details in many advertisements, Ethos, Logos, and Pathos are a way of persuading the audience to buy or think a certain way. A Colgate toothbrush commercial used Logos, Pathos and Ethos to spread the word that they have the best toothbrush of all, in which they target everyone who has teeth. Through the use of advertisements, Colgate has convinced the world that they have the best toothbrushes, they’re even recommended by dentists.