M.A.C Brand Analysis

With hundreds of well known companies producing makeup, thousands of Youtube videos showing how to correctly apply makeup, and millions of women who wear makeup, it is clear that the cosmetics industry is a monumental market, with makeup and other cosmetic products becoming common household items around the world. L’Oreal, one of the biggest cosmetic companies in the world, grossed twenty four billion dollars alone in 2014, and projections indicate that the number will continue to climb in the years to come (“2014 Annual Results”). It’s hard to look around without seeing some sort of advertisement for a new and improved version of lipstick or mascara, and with an industry so pervasive in our society, why is the way that we produce these

The definition of true beauty continues to evolve as generations pass and new ones emerge. Ulta Beauty, a popular cosmetic store, sells products with the aim to make women feel confident in their skin. Their use of advertisements helps spread the word about new, improved product lines and reach out to potential buyers. Selling makeup is the obvious goal of a cosmetic store, but the kind of consumers they attract and how varies between different franchises. When a company displays their products in one shot instead of in a commercial, the task of conveying the message becomes harder. Ulta Beauty persuades women to purchase their products by pointing out buyers’ insecurities while still appearing to promote empowering feminist values.

This report explores and considers the various factors which impacts lush cosmetic’s product in term of entering the market. There are methods which can be taken with this organisation, were researched; the main focus will be to:

We decided that these shops will be best after looking at their performance and how fast products were sold in the shop and we also looked at how popular lipstick were with the customers. . This is because for an exclusive product like Eva last lipstick it has to be sold in big shops to get the customer’s attention and also for its exclusiveness. The product will be sold on line because again after doing research we found out that most people spend their time on the internet and most woman do their shopping online because they are always busy.

Cosmetic brand Maybelline New York has an emotional effect on a variety of individuals. Their company has not only attracted the attention of women but has caused women to identify themselves as fierce, daring, and most of all beautiful. Maybelline’s eyeshadow advertisement “The Blushed Nude” portrays a young women who is striking, bold and beautiful. Maybelline wants consumers to feel beautiful and their advertisement provides the image and desires a women seeks in accomplishing natural looking beauty. Women wish to identify themselves as beautiful and belong to a

As seen in the cosmetic advert published on 15/08/2017, MAC Cosmetic was regarded as a non-traditional makeup that appeals to both the upper and

Because of its variety of products and general affordability, Maybelline is an easily-recognized beauty brand among women. This advert is promoting Maybelline New York’s new Lash Stylist™ mascara. Adriana Lima, Victoria’s Secret Angel and spokes model for Maybelline cosmetics, is the focus of this advert. She has perfect skin and makeup, enhanced by her bold,

MISSHA cut down this expenditure by one-fourth. They used plastic materials for packaging and got rid of paper box and product sheet. Instead, they developed a nice design for brand logo. They tried to avoid building a cheap brand image.

As the consumer attitude gradually changes, people are more in favor of the natural and safe products in cosmetic market. Australia consumers are not exception. They respected green-added cosmetics, namely, they are increasingly in pursuit of natural, pollution-free cosmetics with no chemicals added. Consequently, the products of chemical-free will gain competitive advantages in Australian cosmetic market to meet the consumer’s psychological needs for green, organic skin care products.

From August 13-September 9th Shoppers kicked off their campaign that is driven by beauty ideas that women often would never do. It addresses the nerves that woman face with different beauty ideas and help them achieve looks like they are too intimidated by or would never consider to try. Their aim for this campaign is to retain their top position in the retail beauty category. This is to show the variety of products that they offer in their beauty boutiques with prices from drugstore to high end.

Young girls are more concerned about acnes and blackheads while mature women are looking for anti-aging and anti-wrinkle products. Genders do affect the choice of skin care products. In the past, skin care products only belong to the girls’ world. Nevertheless, in recent years, men are increasingly becoming more and more concerned about skin care. With a view to this latest trend, various brands have started developing men’s line. Income level directly affects the purchasing power of customers. Skin care products take up a wide range of price levels from far less than a hundred dollars to more than a thousand. Young girls who do not have any income cannot afford the expensive skin care products while mature women with higher purchasing power focus more on quality and effectiveness. Occupations also determine the need for skin care products. Models and artists generally have a higher consciousness on skin care than people with less exposure to the public.

The target market for Maybelline’s Great Lash Mascara is primarily women between the ages of 15 and 35. Because of this large age gap, Maybelline over the years has become a more contemporary brand for all women of all races. They have done this by providing foundation shades in a wider range of colors and introducing products that women of any age can use. Maybelline also produces different products for each country that they distribute to. Each ad within an ad campaign is altered slightly or tremendously to better suit the culture it is marketing to. In the U.S., a large percent of females begin to use makeup before the age of 16. As a girl uses Maybelline Great Lash Mascara, a well-known product, it could have possibly been bought for her or given to her by her mother. With this specific product being around for many years, many women have grown to be brand loyal to it. As a young woman grows into adulthood, the cheaper mascara option of Maybelline Great Lash can be compared to other brands of higher price. Other competitors can provide a product that a consumer can reach for as they grow and can begin to afford to spend more on a better quality or different formula of mascara. This can relate to income or social class within demographics as well. Some women choose this specific SBU because of the affordable price and what they expect out of the product. This specific product is a simple mascara that lengthens and darkens lashes. As these consumers grow older, they may

Compiled is a case analysis of the Espoir Cosmetics Company’ decision as to whether develop a Global Branding initiative or to carry on with the firms existent Domesticated marketing concept. This document breaks down the operational environment of the firm, and proceeds o avail some recommendations as the best courses of action that Espoir can take.

Makeup Art Cosmetics (MAC) was founded in 1985 in Toronto by Frank Toskan and the late Frank Angelo. The business plan concentrated on targeting young, fashionable females by creating cosmetic products which contain unique textures and colours. Using this strategy, the company targeted the ¡°hip¡± celebrities and other cosmetic influencers to gain recognition and market share in the younger consumer market. Since its inception, the company has grown to become a multi-national organization operating in over 180 locations worldwide. In the late 1990¡¯s, MAC was purchased by Estee Lauder, which has led to the alteration of the company¡¯s governance; the culture of the firm changed from that of an entrepreneurial-style with limited rules into

Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This study is a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clear view of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided in this paper. Another area will be specifically devoted to