M Club Customers

An Analysis of the U.S. Health Club Industry in 2004 and the Role of Bally Total Fitness

Suppliers refer to all the companies that provide the equipment that is located in the gyms. They tend to offer reduced rates when gyms buy in bulk and offer memberships at a discounted price to their employees. Suppliers must feel that their association with LA Fitness will provide them with greater visibility, especially amongst tourists, and will attract many new customers.

Consumers are powerful in this industry. Because there were many clubs for consumers to chose. So the consumers would choose the club which meets their need such as low price, convenient location, and specific services and so on. Consumers were more like the payment style of “pay-as-you-go”. They did not want to bind themselves in a long-term contract but rather pay per visits. Consumers had more flexible choice in this way. So clubs did not make a lot of money from enrollment. They must think about how to improve the quality of services and provide diverse services to meet different needs from consumers. The consumers have power in the pay style, the price, and the service contents in this industry. These factors will greatly impact the development of Bally.

The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitness centers offer a variety of services to address the needs and convenience of the customers. Some of these services includes personal trainers, facilities with state-of-the-art equipment, and programs that cater to mostly every demographic.

Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.

Anytime fitness can boost the profitability of the division by convincing current members of purchasing the program by adding it at a lower price because their member status

If we do not manage to get this situation under control, this could be a catastrophe. All though I have found the solution that we will introduce to Dollar Workouts, this should mend the punctured hole, thus allowing us to move on into the future. In addition, the strategy is called personal customer experience this will allow the employees of Dollar Workouts to get to know the customer rather than to just take their money. Furthermore, as sales begin to climb this will be a sure sign that the employees here at Dollar Workouts are putting the strategy in stone, and we will be rewarding each one of them with a raise in pay. Finally, in order to increase our monthly sales for Dollar Workouts, the employees are needed the most for putting the discussed methods into effect.

While providing memberships to the community. This facility will provide a variety of fitness machines that are self-applicable to meet the requirements to experience a total body workout and provide services that maintain customer interest and spark customer loyalty.

Fitness One is a health club in Melbourne with over 4000 members, It plans to develop a Membership Management System to streamline administration processes, improve membership value proposition, and simplify marketing and communication efforts between staff, executive team and members. The Systems which are currently used by Fitness one to run its business are struggling to keep up with its growth. They are hard to change and are struggling with the number of members, staff and locations that the business has today. So therefore it realizes that they must improve their systems to remain viable and to alleviate the risk of system breakdown and for this reason they want to replace their systems by implementing

Effective and efficient companies will need information on the country and the industry before setting up their operation in the stated area. This report focuses on Fitness First as one of the leading global health club companies and Singapore as the chosen country. The purpose of this report is to provide the PESTLE analysis on Singapore along with the Porter’s 5 forces analysis on fitness industry in the country, to understand how the company entered the industry’s market. The structure of this report will be as following; company background, country background, PESTLE analysis, Porter’s five forces, strategic recommendations, and the conclusion.

Business strategies generally include a set of actions, objectives, a purpose, goals, and/or a mission statement. The Bob’s Gym’s business strategy explains within their mission. This “Built with Bob’s” ideology is located at http://www.builtwithbobs.com/ Three strategies exist for achieving competitive advantage. Cost leadership occurs when a company attempts to price their product or service lower than any competitor within the marketplace. Product differentiation exists when a product or service appears to be unique or different, giving it a competitive advantage. Personalizing fitness and giving members numerous options from which to choose is how the gym strategically uses product differentiation to achieve competitive advantage. Many competitors concern themselves with items such as cost leadership (lower membership rates) and/or focus (target certain niche markets/members) to try and achieve competitive advantage within their business strategy.

Psychographic profile for customers most likely to use the gym’ s services: (Min. 200 words required)

Issues containing weight control, fitness, and nutrition are a prime subject in today 's culture. Completive companies are existent and they have many different levels of health clubs and fitness centers; this contains everything thing from price, equipment, staff , activities and classes offered. In the present time, topics being subjected through the industry are; disease control and research, diet and fitness trends of 2005, performance running, life balance, eating and sleeping right, working out according to personality and foods to lower cholesterol. Many people from The States are on a constant search for what is new, healthy and trendy. Health and fitness clubs were put in our society to make people feel and look good, and now not only are they there for that but they are making a large profit as

This can ensure that at ‘peak’ times of the day, AHC will be making more revenue, but there may also be an increase during ‘off peak’ times. AHC must also make sure that because of the higher prices, they don’t face a loss of consumers if they do decide to use price discrimination. Option A displays such pricing in which additional charges may be given, however if AHC wishes to maintain its customer base, as well as attract more while prices are being raised, they may need to offer consumers extra services, discounts or deals such as ‘ 3 Pilates classes for the price of 2’ for women which will help maintain good relationships and loyalty with members in the long term.

There are also some threats for Les Mills, as more gym arise the more competitors they have, the new cheaper gym may lead to the clients moving to the other gyms, so it is very important for Les Mills to provide some special deal for the younger age group and students, or create a different membership card for higher-class can enjoy and use more equipment like the SPA or the private room.