M Hotel Marketing Analysis

3150 Words13 Pages
Course/Cohort: ADBS 4/10 Module: Marketing Management Code: MKGP3001\V1KK13

Assignment: Practical Assignment (Group project) Project outline: Each group shall select a firm of their choice to conduct a marketing analysis of the company, and identify at least 3 strategic marketing issues that the company currently faces. The group is to investigate on the problems and recommend solutions. In the report, students should clearly communicate to the senior management of the company their objectives, findings, analysis and recommendations. Their suggested solutions must be original. Title: M Hotel Singapore Marketing Analysis Student name (s): 1. Chia Sian Jin, Calvin (S7833656J) 2. Shue Baozhu (S8527920C) 3. Tan Geok Kuan, Angeline
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7 Secondary Objective ...................................................................................................... 7

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Marketing Mix Strategies ........................................................................................................ 8 5.1 5.2 5.3 5.4 Product .......................................................................................................................... 8 Price .............................................................................................................................. 9 Place ........................................................................................................................... 10 Promotion .................................................................................................................... 10

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Marketing Plan ...................................................................................................................... 11 6.1 6.2 6.3 6.4 Product ........................................................................................................................ 11 Price ............................................................................................................................ 11 Place ........................................................................................................................... 12 Promotion
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