M&S Business Models

2059 Words9 Pages
QUESTION 1: LIST THE BUSINESS MODELS USED BY M & S Product/ Service Customization Model M & S moderately or diligently aligns its products and ideas based on the dynamic or ever transforming market trends and fashion needs. According to the case study, M & S is highly concentrated in the fashion industry and its ever-growing demand for its exclusive garments and customized accessories. Hands-on approach is mostly utilised by modelling agencies to fulfil the industry’s standards, and in the process valued customers attain assistance from M & S to enable open communications pertaining to the required alters to be made to placement orders. M & S has put in place two forms of communications to assist customers who require to voice out changes…show more content…
M&S accomplished the goal of merging its global outlets and in the process transforming them into well designed website that offers web based catalogs showcasing all of their product categories that are on sale. The website enables potential buyers to have detailed description of the product before purchasing. With more detailed description of the products, customers can make intelligent decisions before buying and be able to make payments via various payment channels like debit and credit cards. Chan H (2001) states, “note here that the business drives the specification of the product and the consumer chooses whether or not to buy a prefabricated product. An example of this in the traditional commerce is purchasing suits of the rack”. Business to employee Business to employee is an e-commerce model in which an organization delivers services, information, or products to its individual employees. The B2E category is a subset of the intrabusiness network, therefore it provides conducive and confidential working environment (team members/individuals) employees of an organization. M&S maximizes the use of the EC initiative by setting up a security system that tracks down fraudulent activities within the organization, and generates reports that are instantly conveyed to the security department. As a way of strengthening the security, M&S implemented a quick notification of fraudulent activities through short text messages (SMS) via mobile
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