M1-Assess how the social context may influence the ability of health campaigns to change behaviour in relations to health

In this report it will investigate at least three recent health education campaigns and use them to explain two models of behaviour change. The three recent health education campaigns will be ‘Smoke Free’, ‘Change4Life’ and ‘FRANK’. The two models of behaviour change will be the theory of reasoned action and the stages of change model.

Healthy, unhealthy, good food, bad food, fat, skinny, diet, weight: all these words have been used to define what society views as the key to a balanced or unbalanced life. In the essay, Food for Thought: Resisting the Moralization of Eating, Mary Maxfield takes a look into the stigma of eating habits, health, and dieting in western society. Maxfield supports her claims by analyzing and refuting Michael Pollan’s essay, Escape from the Western Diet. Although it is common knowledge that many people struggle to understand what is essentially “healthy” and “unhealthy”, there are many experts in the field of nutrition that claim to have the key to a perfect diet. Maxfield ultimately disclaims these ideas by bringing to light information that

Discuss the effectiveness of a range of health promotion strategies in relation to young people (6 marks)

McCorcle’s essay ‘Her Chee-to Heart is an informational essay with persuasive undertone that’s main point is that food has a positive emotional value. While the essay is best defined as informational, much of the essay's foundation is coming from the author's personal experience and thus, a more persuasive tone becomes embedded. There is a clear limitation exposed in McCorcle’s essay that cannot be ignored. While she promotes food as a form of comfort, it is unhealthy food that is most associated with in her essay. Turning to unhealthy foods as a form of comfort can develop into a detrimental habit.

Bill is a man that has dementia and lives with his niece Jane. He oftens asked the same questions regularly this annoys Jane because she thinks he is doing this on badness, so she shouts into his face this scares and she also pushes him onto his bed, this causes bruising to Bill. This abuse is both physical and psychological abuse. Physical abuse is abuse that hurts the person the body and psychological abuse is harming the person’s mental state. With some forms of abuse in the UK physical and psychological abuse are both at 0.4%. 37% of abusers are family members, the category that Jane is fitted in. While in the Republic of Ireland 1.2% psychological and 0.5% physical of people 65+ were abused.

Over the course of the last 50 years in the UK the government (England, Wales, Northern Ireland and Scotland) have made a great effort in order to improve the overall health of the general population in the UK. This has been achieved through the use of making the general population more aware of the dangers to their health and what they are along with they can do in order to improve it, thereby making better informed decisions in regards to their health when it comes to things such as diet, road safety (driving), exercise, smoking and education.

In the UK about 46% of men in England and 32% of women are overweight, and an additional 17% of men and 21% of women are classified as obese. Overweight people and obesity is rapidly increasing so it is estimated that by 2015 over 50% of the population will be obese. These campaigns have a big emphasis on education and in particular in settings such as primary and secondary schools. Children are being taught about healthy lifestyles, one of the big changes was inputting healthy foods into school canteens. Adults are also being educated by replicating the idea in schools workplaces also have fatty foods replaced with healthier foods and reducing the number of smoking areas to discourage smoking breaks at work when it all gets too stressful.

Whether or not a person wants a burger and french-fries’ or a salad from the salad bar, the decision should be up to him/her. Two articles share views on food, “What You Eat Is Your Business” by Radley Balko and “Junking Junk Food” by Judith Warner. These two authors wrote articles about how they felt about food and how it’s related to obesity. However, Radley Balko would not approve of Judith Warner’s views on food for the reason that the two authors have different viewpoints on the aspect of the government helping people to make better food choices. Warner and Balko also has different views on the ideas which are that eating is a psychological matter; and eating healthy should be a personal matter.

Over the last several decades, the diet of society has been continually changing. This has resulted in different formulas for nutrition and the proper portions of foods that must be consumed. To fully understand the various arguments requires looking at numerous viewpoints. This will be accomplished by focusing on Michael Pollan's Escape from the Western Diet in contrast with Mary Maxfield's Food as thought: Resisting the Moralization of Eating. These views will highlight how diet and nutrition is based upon individual opinions. This is the focus of the thesis.

Having one severe disease can lead to have a tuff life or even more it can cost someone's life. In the earlier years before the 70’s obesity started to increase, and people were not aware of what was causing this epidemic. In these earlier years fast food restaurants started to increase so did their costumer's this caused more and more people to consume meals out of their homes. Now the big problem in this day is that many individuals don’t put a stop to this epidemic. Or many don't accept the truth behind these bad foods that can cause a big problem to the body. There are many solutions for the obesity, but it is for individuals to make a change. But many of the people depend on these types of products people love the taste

The Queensland Government 'Healthier. Happier ' campaign is a key element of the Queensland Government 's strategic approach to address the critical health issue of obesity in Queensland (Queensland Health, 2014). Three million Queenslanders will be overweight or obese by 2020, and overweight and obesity are the major risk factors for cardiovascular disease, cancer, diabetes and some musculoskeletal conditions (Commonwealth of Australia, 2016). Based on these current trends, the 'Healthier.Happier ' campaign aims is to address obesity in Queensland by encouraging the adoption of healthier lifestyle behaviours. This essay will critique the 'Healthier.Happier ' campaign by analysing the health promotion strategies and the underlying assumptions used in developing the campaign, as well the reviewing the implications of such strategies.

When Maxfield claims that health is based on culture, she wants us to understand the difference between diet, health, and weight not all of which may not be directly connected. However, each one may play a role among one another, such as a poor diet may result in too much weight for a consumer to handle which can result in health problems eventually. Yes, they are all different. However, each plays off another in my knowledge. That is why there needs to be a special regime. I beg that you do not confuse a regime with a diet; a regime is a system

Jamie oliver’s thesis, is that publicly people should be aware of food, and that children in our generation should be taught about food so that the next generation will suffer less from diet related diseases. He chose to state the thesis around 10 minutes into his presentation. Before the 10 minutes, he gave a brief introduction of himself and gave background knowledge regarding the issue of eating non-healthy foods. This allowed the viewers to have extended knowledge upon the

Should changes be made to the regulations for the foods that are served in public schools? This can be a very controversial question to most people; children with obesity, parents who do not care and for who does care about the health of the children and teachers who only wants what is best for the benefit of the children. This paper will attempt to explain and convince the unknown of why it is very important for our public schools to have a healthy eating curriculum for the children that attends there. If society can find a way to come together for the children of the community to fight to have healthier foods in the community, come together and provide counsel to the children of what healthy eating is all about. This paper will

At the community/organisational level of health promotion is based on the Ottawa charter action area of ‘strengthen community action’ it increases access to health information, community involvement in health initiatives whilst empowering the community to make their own choices. (Who.int, 2016) An example of this can be displayed through the St George Illawarra Dragons community