M1-Explain the points of view from different stakeholders seeking to influence the aims and objectives of two contrasting organisations

1429 Words Sep 30th, 2013 6 Pages
(M1)
Explain the points of view from different stakeholders seeking to influence the aims and objectives of two contrasting organisations- say how they influence aims/objectives.

The British Red Cross has an aim to care for people in 'crisis' they are a not for profit charity and a volunteer led humanitarian organisation

Here are 5 of their main stakeholders:

Donors
Employees/Volunteers
Communities
Victims
Government

Donors

The donor's interest with Red Cross would be that they want to help people in crisis by giving donations to the Red Cross, which will then be sent to the victims (the people that are in crisis).

The donors have a massive influence for the Red Cross as they provide the donations for the Red Cross to give away to
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Tesco- ‘We make what matters better, together’

Here are 5 of their main stakeholders:

Customers
Employees
Suppliers
Investors
Government

Customers

The customer’s interest within Tesco would be that they would want to buy a range of products that are of a high quality or receive or a good service from Tesco. If the customers do not receive the products/services they have paid for they would be unhappy with Tesco, which could mean that they may move to a competitor, causing Tesco to be losing customers and could also mean that, Tesco would get a negative reputation from this and can further reduce the amount of customers that go there. This shows that customers have a big influence for Tesco, as Tesco would need them as a source of income. Tesco wouldn’t be meeting their aims if they didn’t have customers because they wouldn’t be making a profit and wouldn’t be ‘making what matters better, together’ (which is their purpose).

Employees

The employees are related to Tesco as they work for them and they are a part of their team, who try to provide a good level of service for customers. The employees represent Tesco as they are the first point of contact for customers to use (when they are in a Tesco store) which means that the employees would have to provide a customer friendly service and meet all of their customers’ needs. If
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