Essay on MA EARTH SKIN CARE TRIES TO STAY NATURAL

648 Words Nov 30th, 2013 3 Pages
CHAPTER 5 : Page 193 MA EARTH SKIN CARE TRIES TO STAY NATURAL (20%) Question 1: The ethical issue that facing by Heather is personal issue.She is wasting too much money to get the material for the product.Her company have to give a lot of money and supply some facilities to the villagers to grow up the stuff for them to produce the product.Beside that , Ma Earth Skin care is using a different strategy for gaining the product image in the market.They come out with a different idea that using all natural ingredients and to operate with minimal adverse impact on the planet to produce the product. Heather and her team also preparing a promotional campaign for a new product line, Oré Essentials, which includes lipsticks, foundation, and …show more content…
Question 2: Ma Earth can create a danger sign to help managers such as Heather ensure that they are behaving ethically.Danger sign maintaining consistent ethical behaviour by all employees is an on going challenge.Beside that , Corporate Ethical Standards can be set to create a culture that encourages ethical behaviour, and the managers such as Heather is more ethical people.Thirdly is ethics codes.The ethical codes are write about employees conduct, community and environment ,shareholders, customers, suppliers and contractors, political activity, and technology.Lastly is ethics programs.Ethics programs commonly include formal ethics codes that articulate the company’s expectations regarding ethics disciplinary processes for addressing unethical behaviour and other by designed a compliance-based ethics programs to prevent , detect , and punish legal violations. Question

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