MARK 463 CHAPTER 10

3552 Words Apr 20th, 2015 15 Pages
CHAPTER 10
SITE SELECTION

CHAPTER 10
3 basic types of retail locations: pp. 252-258
Isolated,
Unplanned,
Planned

3 types of Planned Shopping Centres Table 10-1 pp. 259-261

Location / Site Evaluation Checklist Figure 10-7 p. 263

Multiple Choice - Terminology/Concept

1. In what type of location does a retailer have no adjacent stores to share or generate traffic? a. isolated store b. business district c. strip d. shopping center

2. Which location type is generally characterized by no competition, good road visibility, and easy parking? a. isolated store b. business district c. strip d. shopping center

3. A major disadvantage to an isolated store location is that _____. a. costs such as
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a. the arrangement of stores follows no format b. parking is generally limited c. there are few retailers to share costs and to generate traffic d. merchandise to be sold can be restricted

19. Which planned shopping center type most commonly uses a mall layout with anchor stores at both ends? a. string b. regional shopping center c. community shopping center d. neighborhood shopping center

20. The largest form of shopping center is the _____. a. central business district b. megamall c. community shopping center d. power center Multiple Choice - Terminology/Concept

21. A type of shopping center with a large proportion of destination stores is the _____. a. power center b. neighborhood shopping center c. central business district d. regional shopping center

22. Which planned shopping center focuses its merchandise mix on convenience goods? a. regional shopping center b. community shopping center c. neighborhood shopping center d. string

23. The most common form of planned shopping center is the _____. a. neighborhood shopping center b. regional shopping center c. community shopping center d. string

24. The optimum site for a particular store is called _____. a. the retail balance gradient b. the planned shopping center c. the one-hundred percent location d. affinity

25. Stores that have similar and/or complementary merchandise offerings have which

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