MARK 463 CHAPTER 5

3304 WordsMar 25, 201514 Pages
CHAPTER 5 RETAIL INSTITUTIONS BY STORE-BASED STRATEGY MIX The "Wheel of Retailing" theory: How some retailers choose to grow Figure 5-1 p. 114 Low-End < --- > High End Retail Strategies Figure 5-2 p. 115 The Retail Life Cycle Figure 5-4 p. 116 Retail Institutions categorized by Store-Based Strategy Mix Table 5-1 p. 120 Multiple Choice - Terminology/Concept 1. A retailer with high customer loyalty is able to attract shoppers who come from long distances. This retailer is described as a(n) _____. a. destination retailer b. parasite retailer c. scrambled merchandising retailer d. innovator 2. Which concept characterizes all destination retailers? a. Destination retailers are dominant in terms of some aspect of their…show more content…
a. conventional supermarket b. warehouse store c. superstore d. convenience store 17. A food-oriented retailer in which general merchandise accounts for 25 percent to 40 percent of total store sales is a _____. a. superstore b. combination store c. box store d. warehouse store 18. A special type of combination store that integrates an economy supermarket with a discount department store is a _____. a. convenience store b. supercenter c. box (limited-line) store d. warehouse store 19. Which food-oriented retailer traditionally uses cut cases, relies on customers doing their own bagging, and heavily utilizes private-label brands? a. box (limited-line) store b. convenience store c. combination store d. superstore Multiple Choice - Terminology/Concept 20. The growth of box stores did not reach original expectations, in large part, because _____. a. they lacked brand continuity b. they could not fulfill customer one-stop shopping needs c. they were not price competitive on nonfood items d. store managers could not handle widely divergent product lines 21. A potential problem that may limit the growth of warehouse stores is _____. a. a lack of brand continuity b. a concentration on private label or controlled brands c. their high prices d. manufacturers’ refusal to sell to them 22. A narrow but deep product assortment characterizes _____. a. department stores b.

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