MARKETING AND FINANCIAL PERFORMANCE OF JOHN LEWIS PLC

1911 WordsDec 11, 20138 Pages
MARKETING AND FINANCIAL PERFORMANCE OF JOHN LEWIS PLC Table of Contents I. Executive Summary……………………………………………………...….......pg. 3 II. Introduction………………………………………………………………………………………..…pg. 4 III. Performance from the Marketing Perspective..……………………………………pg. 5-7 IV. Performance from the Financial Perspective...……………………………………..pg. 7-9 V. Performance in the Future……………………………………………………………….pg. 10-11 V. Conclusion……………………………………………………………………………………….…..pg. 12 VI. References……………………………………………………………………………………..pg. 13-15 Executive Summary: The following report analyzes marketing and financial performances of John Lewis PLC. Methods of…show more content…
The company also had the highest market share in 2008, consisting of 36.1%. John Lewis remains the second company with the highest market share during both, 2008 and 2009. During both years, the company held a steady market share of 21.5%. Debenhams is the third company, having 16.9% of the market in 2009. Even though John Lewis’s market share did not increase from 2008 to 2009 as M&S and Debenhams, this graph illustrates that the company holds a good market position, remaining on the second place among its 6 competitors. Apart from holding a stable market position, data from Mintel demonstrates that John Lewis’s market share is constantly increasing. The following graph illustrates the company’s market share over 5 consecutive years: As the diagram shows, John Lewis’s share in the retail market was constantly increasing from 2005 to 2008. In 4 years, the industry’s share rose by 1.4%. And even though from 2008 to 2009 its share in the market remained the same, it can be predicted that its market share will continues to rise in 2010 and 2011. This forecast can be justified by the firm’s aims to build more stores, as well as launch foreign language websites for its European customers. Performance from the Financial Perspective: John Lewis’s financial situation can be demonstrated by its actions performed during the 2008-2009 recession. During the 2008-2009 recession, inflation decreased to

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