MARKETING PLAN FOR NEW PRODUCT

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ASSIGNMENT ON MARKETING PLAN FOR NEW PRODUCT SUBMITTED TO: Bankim Chandra Sarker Lecturer Marketing Department, BUBT SUBMITTED BY: Rajeeb Kumar Saha ID# 13142201070 (30th) S.M Rafiqual Islam Rahat ID# 11121201529 (23rd) Mohammad Rasel ID# 12132201078(27th) MBA PROGRAM, BUBT BANGLADESH UNIVERSITY OF BUSINESS AND TECHNOLOGY Plot#77-78 # 9 Rupnagar Mrpur-2, Dhaka-1216 SUBMISSION DATE: 07-01-2015 January 07, 2015 The Lecturer Bankim Chandra Sarker, Department of Marketing, Bangladesh University of Business and Technology (BUBT), Dhaka Subject: To submit the Marketing plan for New Product. Sir, It is a great pleasure for me to present the marketing plan on “Wood…show more content…
Therefore my company is trying to introduce it’s new product – “Pure Health Drink” We are committed to maintain our quality & therefore ensuring the quality product at reasonable price is our company Mission. The Company Slogan - "Drink Healthy, Live Healthy" Strategic Focus & Plan Mission / Vision We exist to serve the market with high quality product at reasonable price. We want to serve in such a way that each of our activities must Benefit and enhance the welfare of the society at the same time we want to provide the stockholder a reasonable profit. Goals We have divided our goals in two broad categories: Non financial goals To establish and maintain a high quality image in the food market. To operate in the domestic market with selective target segment for the first year. To capture the whole domestic market within two years. To capture the foreign market with 25% of company’s net sales at the end of the third year. Financial goal We have an aim to reach break-even by third year. Current Market Situation As we know that situation analysis refers to a collection of methods that managers use to analyze and organization's internal and external environment to understand the organization's capabilities, customers, and business environment. The situation analysis consists of several

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