MBA - PREVIOUS YEAR QUESTION PAPERS

1414 WordsMar 25, 20146 Pages
No. of Printed Pages : 5 MS-11 MANAGEMENT PROGRAMME Term-End Examination 00 4 4 June, 2013 MS-11 : STRATEGIC MANAGEMENT Time : 3 hours Maximum Marks : 100 (Weightage 70%) Note : (i) There are two sections : Section A and Section B. (ii) Attempt any three questions from section - A, which carries 20 marks each. (iii) Section - B is compulsory and carries 40 marks. SECTION - A 1. 10 (b) Describe the features and the process of setting objectives. 2. (a) Differentiate between objectives and goals and the need for setting the objectives. 10 What do you understand by the competitive environment of an industry ? Explain 20 with the help of examples. 3. 10 (b) Discuss the…show more content…
Since 2003, revenue has quadrupled annually. Whirlpool estimates that the new appliances in development from this system, once marketed, could produce $ 3 billion in annual sales, up from projections of $ 1.3 billion in 2003. Whirlpool developed microwave ovens that can grill steaks, bake pizzas, or come in the form of a drawer that slides out for easy access to large dishes. The firm invented a washer with a built-in sensor that detects the size of the load and automatically picks the water level, spin speed, and type of wash cycle, essentially making all decisions for the user. MS-II 3 Local Preferences Cross-regional R&D teams also collaborate on innovations to adapt offerings to meet local demands in diverse international environments. For example, due to very different climates, Italians often line-dried their clothing, while the Danes need to spin-dry then clothes. Capacity requirements vary greatly for refrigerators. The Spanish care about capacity for meats, the British want well-constructed units, and the French are more concerned about the capacity for keeping fruits and vegetables fresh. Germans are particularly concerned about environmental features, while child safety features are very important to the Italians. In India, Whirlpool developed a washing machine that delivers a higher level of cleanliness for consumers who believe whiteness of clothing expresses purity. The washer's
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