MEDICAL TOURISM Malaysia has documentation of more than 20% expansion in medical tourism over the

Due to the importance of tourism to the economy of Australia, it is essential that the stakeholders ensure sustainability in tourism, leisure and event management to promote the sector. Good tourism policies, efficient relationship between the sector and the local community as well as environment conservation policies should be enhanced to boost this vital sector. This report aims at highlighting the need for sustainability in tourism, leisure and event management the South Bank in Australia.

Making tourism more sustainable is not just about controlling and managing the negative impacts of the industry. Tourism is in a very special position to benefit local communities, economically and socially, and to raise awareness and support for conservation of the environment.

Tourism plays a significant role in sustainable development and the United Nations Environment Programme (UNEP) and the World Tourism Organization (WTO) wish to encourage all countries to make sure that their policies and actions for its development and management fully embrace the principles of sustainability. Likewise, policies to promote sustainable development should take full account of the opportunities offered by tourism. Various international conventions and declarations have put forward principles and guidelines for sustainable tourism and the importance of tourism and its sustainability was underlined at the 2002 World Summit on Sustainable Development. Many countries declare that they are pursuing, or wish to pursue, policies for ‘sustainable tourism’. Despite this interest, there remains a degree of uncertainty over the scope and priorities for making tourism more sustainable and only partial appreciation of how to put this into practice (Making Tourism More Sustainable, 2005).

After analyzing the typical tourists of HSBR: Business and leisure travelers, I have decided on creating a transformative travel experience marketing strategy that will be integrated with the sustainability aspect. The transformative travel experience will focus on giving the tourist a taste of local experience and give the tourist a feel of what it would be like to stay in the country not to merely pass through. My reason for this strategy is that

As mentioned by Rimmington & Morrison (2009), the assistance from different parts of the world presents a new and diverse outlook for future research including theoretical innovations and revelations, cultural and environmental aspects, tourist destination and other ecotourism and recreational aspects of tourism and hospitality industry (Brotherton,

Tourism plays a vital role in economic development in most countries around the world. The industry has not only direct economic impact, but also significant indirect and influential impacts. There is agreement among experts that the travel and tourism sector is the fastest growing of global economy. According to the latest UNWTO World Tourism Barometer, international tourism receipts surpass US$ 1 trillion in 2011, growing about 3.8%up from 2010 (WTO, 2012).

It is also a significant contributor to the national integration process of the country & encourages preservation of natural as well as cultural environment. This work has attempted to highlight significant effects of Tourism & Hospitality on various dimensions of the country.

Among a hundred of developed industries, tourism is regarded as one of the most promptly growing fields in the world, and eco tourism is one of its ahead rising categories. There are more and more countries has been placing eco tourism sector priority over others for their market growth, because they acknowledge not only its ecological, cultural, but also economic values. More to the point, this sector has a sharp affiliation to the term of mindful or socially conscious tourism; However, it has not been fully understanding by many travellers and tourism associations? Mindful or also called socially conscious tourism is travel without taking advantage of local workers and cultures, but with minimal environmental influences. There is a fact that this industry has brought a huge beneficial to all the world countries’ economic, but people as tourism organization and tourists are exploiting

At last, the ecological element is also important when investigating the business environment and the CSR has gradually ended up coordinated in numerous associations' business goals. For a hotel industry to be socially, dependable it must finish numerous approaches, for example, submitting to the energy consumption laws, lessening carbon footprint, and connecting with the local community. Then again, the natural disaster has turned out to be incessant. Subsequently, numerous destination spots are intensely influenced and sustainable tourism must be practiced to save natural resources (Levonsky & Conley, 2004).

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry

Retention of Visitor spending: The key to achieving economic sustainability for tourism in (i.e. California and Giants Causeway) is maximising the economic retention of tourist spending in your local economy. The sustainable tourism businesses need to develop strategies that are capable of meeting the long-term economic needs and aspirations of the local community. If the communities are engaged by tourism organisations as stakeholders in tourism, and economic partners in the tourism industry, this will actively support local tourism businesses. Tourism is a rapidly growing industry and has far-reaching economic and environmental impact across the destinations; hence, if tourism is an important source of local employment and a significant

| he quality of the environment, both natural and man-made, is essential to tourism. However, tourism's relationship with the environment is complex. It involves many activities that can have adverse environmental effects. Many of these impacts are linked with the construction of general infrastructure such as roads and airports, and of tourism facilities, including resorts, hotels, restaurants, shops, golf courses and marinas. The negative impacts of tourism development can gradually destroy the environmental resources on which it depends.On the other hand, tourism has the potential to create beneficial effects on the environment by contributing to environmental protection and conservation. It is a

Continuous rapid economic growth has raised Malaysia from an agricultural and commodity-based low-income economy to a successful middle-income economy. As a mixed economy, Malaysia has elements of a free market economy nevertheless with intervention government. Malaysia's economic activity consist of a mixture of sectors whereas mixed of capitalism and socialism The strong economic performance has helped improve the quality of life for Malaysians and supported advances in education, health, infrastructure, housing and public amenities and others.

Malaysia has invested in a wide range of tourism destinations for tourists. This country is blessed with diverse cultures, traditions and histories, coupled with different landscapes and natural resources; the country has built a strong and fascinating appeal for both local and international tourists. Tourism sector, therefore, is of great importance to Malaysia’s economy as one of the major foreign exchange revenue or earnings second to the manufacturing industry.

This essay will discuss whether international organisations have an important role to play in the planning and development of tourism. Using relevant examples of international organisations such as UNWTO and UNESCO, this essay will analyse how these types of organisations contribute towards the planning and development of tourism. By using Gran Canaria, Serbia, Bosnia, Croatia and the UK as case studies, the essay will produce a clear analogy of how international organisations get involved to help plan, develop and preserve tourist destinations in the hope of a more sustainable future.