MENK Kids Company: Brand Recognition Challenges

Satisfactory Essays
• At the current moment, all of our products are at the “Introductory Stage” because the company is going through the launching process as well as the products. This is the most expensive time for the MENK Kids company. On one hand, the company experiences brand recognition challenges. At this lifecycle stage, any company spends more time and resources on branding and intellectual property protection; product quality, pricing and distribution are established but not maintained. These are might be some changes to the “Growth
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