MENK Kids Company: Brand Recognition Challenges

The features that this product had are a wide range of bright and dull colours (red, orange, blue, yellow, white, black, grey, purple, green).The benefits this product has are they have strong, long lasting material and the retail price of these shoes is moderately cheap. There is also a wide range of designs you could choose from such as King Dimes, King Player and King MVPs. These shoes could be used for running, walking, cycling also it can be used for lots of sports including Tennis, Basketball (from the basketball collection) The main materials on this product include leather, water proof laces and outside shoe material, metal lace tips so that the laces don’t split this is good for extra durability. Also this product has a wide range of shoe sizes ranging from 3-12 so that all ages groups can buy this shoe and all genders can as well. These shoes have a special material which allows you to clean them much easier than the other shoes on the market. Use can get rid of grass, mud and marks use just a wet towel. This shoe also has 3 different types of quality shoe so it suits everyone’s budgets the lowest quality lasts about 5-8 months and use can them repaired for a cheap price these are usually costing £10-20. The second quality shoe is better than the first because the shoe has better material and water proofing these shoe last about 1-2 years and they cost about £50-80. Lastly the best quality is the leather integrated

1882 Daniel Swarovski (1862-1956) invents a revolutionary machine that allows crystals to be cut more precisely than with existing manual methods.

After reading these two articles Consumers and Their Brands: Developing Relationship Theory in Consumer Research by SUSAN FOURNIER and Conceptualizing, Measuring, and Managing Customer-Based Brand Equity written by KEVIN LANE KELLER. The main idea of these two articles is exploring the relationship between consumer and brands. And this do interests us and we learn a lot. .

Brand Equity is the added value endowed by the brand to the Product. Although the idea of using a name or a symbol to enhance a product’s value has been known to marketers for a long time, brand equity has gained renewed interest in recent years. Brand managers realize that after years of look-alike advertising and over copying with me-too brands, they now live in a world of product parity. The ensuing price competition through short term price promotions reduces the profitability of brands leading manufactures to examine ways to enhance loyalty toward their brands. In addition, facing with the increasing power of retailers, manufacturers of consumer products realize that having the

Branding strategies of pharmaceuticals companies worldwide are different from consumer product branding strategies due to restrictions and strict regulation by National, International and NPOs to promote continues development of pharmaceutical products worldwide. For Eskaeyf this is the same, as they are restricted by various regulations from the Ministry of Health and Family Welfare and The Directorate of Drugs Administration in Bangladesh and internationally by Ethical criteria for Medicinal Drug Promotion (Geneva). A code of Pharmaceutical Marketing Practices is Publicly available which are mandatory to be followed by pharmaceutical companies in Bangladesh which is circulated by Bangladesh Pharmaceutical Society effective

Marketers spend huge amounts of dollars a year globally persuading individuals into consumer lifestyles that has had consequences of wastefulness and buying things we do not need (Beder, 1998). Advertisements exploit people’s securities, create false needs and offer dishonest solutions. The bottom line of advertisements is the creation of dissatisfaction to cause consumption. Youth are most prone to this kind of product manipulation (Tepperman & Curtis, 2013). Marketers are targeting young children since they easily influence their parents’ spending. Traditionally, marketing concentrated on children items

In the contemporary business scenario and the stiff market competition, ‘brands’ are inevitably gaining importance in business perspective as the most valuable assets that can be possessed by a firm. The markets in the past were closed but now with the forces of globalization and liberalization taking over the ride, the competition prevailing in the market has boosted up significantly and hence there is a herd of marketers that are constantly yearning for portraying their product as a unique product proposition delivering most satisfaction and hence to accomplish this objective they come up with a brand. The present study explores the various facets of business activity involved with ‘branding’.

Over the past long period, products and brands continue proliferate. A good analysis and understanding of brand value and market segmentation is more essential than ever. Based on the theory of brand, product, market segmentation and target, a new product will be developed in the market to improve company’s performance and make profit. The information generated from this report is used for strategic planning, resource allocation and tactical marketing.

LT N G N G B P . 6 E Q U I 0 M A A A1 /I 9 9 • R A N D 5 – 1 0 T Y

-brand exploratory – research activity conducted to understand what consumers think and feel about the brand and its corresponding product category to ID sources of brand equity.

The feature of luxury is base on the fact that it is a brand, which is a basic discrepancy of luxury and craftsmanship. According to Keller (2003, p.60), “brand equity is the differential effect that brand knowledge has on consumer response to the marketing of the brand”. It is related to the added value of goods provided by the make as well (Farquhar, 1989). Therefore, companies having strong brands could sustain their differentiation (Aaker, 1996) and reach better “financial leverage” (Ind, 1997) than those do not have (Nyadzayo et al., 2011). Thus organizations, which produce luxury objects, need to create and maintain their brand equity.

Everywhere you look, you see a company’s branding; its’ in social media, its’ online, its’ on television, its’ on billboards, and its’ in magazines, etc., commonly one of the most overlooked sources of a company’s competitive advantage is their brand. There is more to branding than just the advertising that a company does or the catchy names they attach to their products. The value of a company’s brand is derived from the value the brand holds for its consumers. On one hand, branding can be extremely difficult to obtain and very expensive to establish, on the other hand, branding can be very delicate and easy to demolish. This mini concept paper will discuss my topic, the theoretical framework, the research question(s), the literature

In these ages, the material consumption became an important part in people’s daily life so it is interesting to finding the relationship between brand and diverse groups in the society. There are some words from the Philip Kotler and Gary Amstronga brand is defined as a "name, term, sign symbol (or a combination of these) that identifies the maker or seller of the product" (Para. 3). In the past, the meaning of brand refers an inevitable outcome that it is used to identify different productions in markets. As the word improving, the effect of brand is not simple any more. It means that using brand effect can bring producers both huge economic and social benefit. In the other words, brand just like Mona Lisa’s smile that everyone can feel that is charming but no one can express it in clear words. However, brand effect shows different factors and consequence among producers, customers and the whole market.

The main target of this company is to attract children of 0 to 14 years of age. Its products are unique in nature. Its offers its customers with all kinds of latest products out of which roughly 98% of the products seem to be different from the competitors’. All its products are imported from China. The company has its own personal selection of products, keeping current trend/preferences in mind. Products are chosen with scrutiny keeping in mind the importance of attractive packaging (e.g., boxes are preferred over polythene bags). Styling and designing describes the appearance of the product and contributes to a product’s usefulness and looks respectively. So the packaging is chosen or, sometimes, done in a way that would induce them to buy the product. The quantity, type, and preference of toys in different age groups are always considered to ensure maximum level of satisfaction. 20% of the products that it brings in a shipment are sometimes repeated in a second shipment because of greater demand.

Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk., The first time Indomie hits the market was on 1970, people doubted that selling instant noodle as one of the staple food in Indonesia, but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices that cover the low-end, mid-range and high-end retail market segments in Indonesia. The Company owns the three major instant noodle brand names in Indonesia, Indomie, Sarimi and Supermi, which are leading household names and have been in existence