MGT499-Module 4 Case- Harley-Davidson-Strength & Weaknesses

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STRATEGIC MANAGEMENT: INTERNAL ANALYSIS AND SWOT

CASE ASSIGNMENT

To complete Module 3 Case Assignment, please read the information in the background material, look for more information (from previous modules and library resources), and then write a 4- to 5-page report answering the following questions:

What are H-D's top two or three strengths for moving forward in the competitive motorcycle manufacturing and sales environment?

Describe what you consider to be two or three of the weaknesses that are likely to have the greatest impact, and what H-D is doing (or should be doing) to overcome these weaknesses.

Wrap up by overviewing the more salient points of your entire SWOT analysis (from your Module 3 and 4 Case Assignments) and give
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The operating income has also increased 169 basis point (bps) indicating an improvement in profitability (Marketwatch.com).

Harley-Davidson has two segments in which offer a variety of products and services. One of the segments is responsible for the development of designs, manufacturing motorcycles, sales of parts, accessories, general merchandise and related services through Motorcycles & Related Products. The other segment provides financial services to Harley-Davidson motorcycle dealers, in other words to finance Harley-Davidson franchises through Harley-Davidson Financial Services (GlobalData, 2012).

TWO MAJOR WEAKNESSES AND HOW TO OVERCOME THESE WEAKNESSES

One of Harley-Davidson weaknesses, in the past and existing, is product recalls which has and still affecting company's revenues. In September of this year, Harley-Davidson recalled more than 105,000 motorcycles from 2014 model year because their clutches may fail, causing stopped bikes to creep forward and potentially crash, not been the only recall for this year. Earlier this year the Milwaukee Company also is recalling 1,384 motorcycles made earlier this year to test for possible fuel tank leaks (Associate Press, 2014). Product recalls not only affect the financial stability of Harley-Davidson but also affect their brand and reputation as well.

Another Harley-Davidson weakness is their high dependency on Unites

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