Essay on MICRO CHIP

1423 Words6 Pages
Marketing case: Digital Angel (VeriChip) 1. Do you perceive any significant differences in the concept of RFID badges versus that of Digital Angels VeriChip? The Digital Angel’s VeriChip is placed beneath your skin to monitor the following: identifying you, tracking you, and monitoring your health. The system is powered by body heat. There is potential that it will be used for monitoring chronically ill patients, tracking livestock to ensure food quality, tracking people that are at risk of kidnapping, enforcing the terms of parole, and identifying people for security and e commerce applications. The information from the chip is relayed either to another GPS signal or to a wireless communications signal to a remote monitoring system.…show more content…
Address the proposed list of uses for Digital Angel’s VeriChip. Are there uses not mentioned? If so specify and and discuss. The VeriChip is used for the following reasons: identifying you, tracking you, and monitoring your health. It can also be used if a child is kidnapped, to find the child immediately. There is potential that it will be used for monitoring chronically ill patients, tracking livestock to ensure food quality, tracking people that are at risk of kidnapping, enforcing the terms of parole, and identifying people for security and e commerce applications. It can also be used during online shopping, if you have a profile with MSN or AOL. When shopping online the VeriChip will transmit your profile at request. It can also be used by tracking people coming into the U.S. It can also help a owner track down someone that has stolen from them. Some issues it doesn’t discuss are government tracking us and health insurance. It can also be used for the government to track us and invade our privacy even more. It can be used for certain insurance companies to track any previous medical conditions and it can make it harder for some people to get health insurance. 5. Some view these applications, Digital Angel and RFID as avenues to the invasion of privacy by the government, business, and other entities. Discuss your perception. 6. Such technology should be welcomed and embraced because it represents the future, which is now and not tomorrow. Discuss. 7. What is
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