MK2 Marketing Services

The technological environment changes rapidly, and provides a strong tool for, marketers, consumers, and manufacturers. This age of information makes it possible for almost anyone to receive, or send information quickly according to Kerin, Hartley & Rudelius, (2011). This information is not limited to text, and it may include pictures, graphics, purchase options, and the ability to provide custom selections for a host of products. For the savvy marketers at the Hershey Company this opens the door to a wide variety of consumers.

Use the four Ps of marketing to develop a marketing plan to address a new device to increase medication adherence or oral health in your new practice?

A successful service strategy has to be implemented through executing thorough analysis, understanding customer demand, commitment from staff/management, intense dedication and a considerable financial amount allotted for spending. Policies and procedures should be outlined and must be customer service oriented. The work -flow should promote reliable service. A comprehensive contingency plan must be in place to ensure uninterrupted service to customers in case of an unforeseen event such as a natural disaster. The customer’s need must always be considered as top priority every step of the way. There is several long-term business initiatives that are best practiced by ingraining them in the minds of employees and

This is an introductory course intended to provide the student with a mix of theoretical and practical knowledge about managing service operations in businesses such as financial services, retail hospitality, healthcare,

service is to deliver outstanding services so the customers will have a great experience. I

2.1 evaluate the key stages in product and service development applied within a hospitality operations

The marketing mix is comprised of four basic marketing strategies. The four strategies, which include product, place, price, and promotion, involve the decisions that a business must make to succeed. The marketing mix is reliant on how clear and defined the business’ target market is and how well the company directs the strategies towards its targeted market (Glenco McGraw-Hill, 3rd Edition). This paper will further define marketing mix, the four strategies, and conclude with a description of how the four strategies affect Polaroid’s decision to market the I-Zone camera.

3.8 Explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans (M2)

Implementation of the design and delivery of services of an organisation, including the involvement of the consumer to the operational process of delivery, is essential to an organisation like Zambrero. Accepting that co-production as an immense part of service delivery and to ‘add-on’ co-production to services will promote operational management and contribute to service improvement and innovation. In particular, service blueprinting would be the utilised for this

In this paper it will explain my business, the products, and services as well as the customers who will be coming into the establishment. By developing a mission statement that will help create a vision statement for my business, and, it clearly will help the customers and employees understand what it is that I want for my business and what I want in the future for my business.

Completes Strengths, Weakness, Opportunities and Threats Analysis on their restaurant to create a holistic business plan that elevates the employee experience, builds market share, enhances the guests experience and grows restaurant profitability

This research plan was made to support introducing the product and service of Dewi Sitha for its business in Silver Jewelry. Dewi Sitha is based in Indonesia and has been in business since 1970. This company is still growing especially in these days where the price of gold is very high. The silver jewelry business is low on cost and high in margin. The retail markup on

Service Blueprinting is a method within the Service Engineering process that enables the user to have a framework for viewing service improvement. It is a visual tool that helps one see the experience a customer has with the service from a holistic viewpoint. It gives not just the end-to-end view of the experience, but also exposes the “behind-the-scenes” work that shows how the experience is designed and more importantly how it was delivered.

Create a service-based company with its #1 goal being to continually exceed the customer 's expectations;

The type of service of provider that I have chosen for this assignment is the restaurant sector. This sector can include restaurants from fast service to fine dining. In recent years, this has been the largest industry group, employing 775,200 people in 2006 (“Discover Tourism”, 2016). This sector is not only instrumental in meeting basic human needs, instead it has become a significant component in the tourism industry as well. Tourists nowadays are seeking to try different foods. They want to gain the authentic experience. Thus, the restaurant industry has developed different sectors in order to meet tourist’s needs. For instance, you have an outdoor catering sector that serves food and beverages at a low to medium price range. [This specific sector usually provides] limited levels of service and often high customer throughout (Pandey, 2014). Compared to a hotel, where the prices have been modified and customers will receive better service. Tourists will gain a better experience from there. However, the restaurant sector has been impacted through environmental, social and economic impacts. This will not affect the industry as a whole, but to consumers. The following paragraphs will be issuing these points along with sustainability with the operations and the supply chain.