The Final Exam includes six questions to be answered. The first one is to develop a comprehensive case analysis of Cerner Corp using your personal knowledge of information you have learned in the class relative to the marketing and the six core outcomes presented in the syllabus and listed below:
1. Explain the importance of the marketing mix.
2. Describe and analyze the marketing management functions.
3. Explain the elements of a marketing plan.
4. Describe the stages of the product life cycle.
5. Explain and analyze the advantages and disadvantages of entering international markets.
6. Explain the impact of e-commerce on the marketing functions.
Your case analysis should demonstrate your ability to analyze alternative growth
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An Entrepreneurial Spirit:
Since our founding, Neal Patterson, Cliff Illig and Paul Gorup have focused on a single idea: building an industry-leading healthcare company by creating unmatched value for our clients. Among the pivotal moments in our history was the creation of Cerner Millennium, the first person-centric, unified information architecture. Now, as we look out across the healthcare horizon, Cerner continues to push boundaries by ushering in a new generation of intelligent medical devices, broadening our client community around the globe, leveraging clinical and pharmaceutical data for new discoveries and collaborating with employers to address administrative friction.
All together, Cerner is collaborating with our clients to put a system in healthcare, strengthen clinical practice and find entrepreneurial ways to solve healthcare’s great challenges.
Cerner Client Case: St. James Hospital - Transforming patient care with technology
St. James’s Hospital, Dublin, Ireland’s largest acute general teaching hospital has transformed patient care, substantially improved efficiency and laid the foundation for a full electronic patient record (EPR) after implementing Cerner technology.
Installed in June 2006, the Cerner EPR
30) The introduction of a new product to the market using market-penetration pricing is most likely to be successful when _____________.
This practice exam consists of 30 multiple choice questions on 11 pages (including this cover page).
| says that producers must provide a clearly written warranty if they choose to offer any warranty.
Electronic Patient Record (EPR) is where essential patient information during each visit or admission is stored. Historical events pertinent to each patient are also stored within each individual record. This system has also enabled professional care givers to quickly, securely, and effectively transfer patient information to other professionals on transfer, consult, or for advice (Wager et al., 2009).
2. (TCO 2) The process of actively monitoring the environment through activities such as reading and observation is called
Exam will be over all material covered in class to date. This includes both material covered in class and material covered in the text book or on MyMarketingLab.
By making health information accessible across an entire Acute Care System, Cerner EHR facilitates improved safety, care and coordination by providing clinicians with real-time health information, so that they are able to make more accurately informed decisions. Their electronic health records system eliminates the need for hand-written documentation, provides medical records clarity, improves accuracy and reduces errors. Cerner’s customizable applications were specifically designed to streamline both administrative and clinical tasks. These automated processes, ensures health care professionals are better equipped to maintain and perform all key administrative manipulations of clinical data relevant to each patient of record. Cerner EHR also
• [pic]Conduct that atrocious and utterly intolerable in civilized community, outrageous conduct by the media is thought to cause extreme anxiety (usually unsuccessful)
Dear Yukiko, Thank you for your reply. Please be informed protocol number MK3475-119’s study project number is MK70113. This 2 code are used for the same study.
“LTC facilities that have adopted EHRs experience improvements in quality of care, documentation access, billing and reimbursement, and employee satisfaction and retention rates. Interoperable EHRs may be especially useful to LTC facilities during periods of transitional care, when coordination and communication with other healthcare organizations is critical to achieving the best health outcomes” (Kruse, 2015). “Implementing an EHR in an LTC facility can improve the quality of care depending on the software system, its set-up, implementation, use, and maintenance” (AHIMA, 2011). An EHR system such as PCC that has “built built-in auditing, monitoring, alerts and other triggers that guide staff to risks and areas needing compliance or re-evaluation
Cerner Soarian Clinical is a health care information system that offers a revolutionary workflow-driven design and addresses the dynamic nature of patient care. It positions health care organizations to manage processes, as well as clinical data, from beginning to end across departments, disciplines, and care settings to help improve operational efficiencies and the business of health care.
The company Cerner Corporation founded in 1979 by Paul Gorup. Cerner interoperability electronic health record (EHR) software system name is labled “Cerner Power chart Ambulatory EHR.” Cerner, a non-profit consortium of approximantly15,000 providers their annual revenue of $2.67 billion. The Cerners contracts with hospitals throughout the country to provide software Certification Commission for Health Information Technology (CCHIT) system its members. Cerner employs a wide range of IT professionals who are able to assist its member hospitals with network management. The Cerner Corporation also maintains a datacenter and datacenter staff (Cerner, 2016).
1. Transaction why do people engage in trade? If one trading partner gains must the others involved in the lose an equal amount? Why or why not?
Conducting a comprehensive market analysis is essential in strategic planning processes for organizations to verify trends that are important to remain competitive in their marketplaces (Richards, Prybutok, & Ryan, 2012). For instance in the health care sector, trends related to quality, patient satisfaction, and costs are important issues for marketing officers to address in their market analysis (Lim & Ting, 2012). Thus, many marketing officers are promoting the use of technology to improve access to health services in their organizations (Stille, Jerant, Bell, Meltzer, & Elmore, 2005). For example, my primary care clinic recently implemented a secure emailing system to facilitate better accessibility to our health care providers. A secure emailing system allows patients to directly message their health care providers regarding health care questions, test results, and appointment requests (Stille et al., 2005). If I were marketing expansion of my primary care clinic’s services into a new marketplace, I would
After many years of many highs and lows of operating in Canada, S/M Architecture was positioned to pursue new ventures and business opportunities and had to consider marketing research and the process of implementation. Although it's not easy to determine which step in the research process is most important; each step has value and relevance. Step 1 is research purpose; step 2 is to determine the research objective; and step 3 is estimating the value of information (McDaniel & Gates). Therefore to begin the process, the company identified areas of opportunity and issues to address.