MKT 315 WK 6 QUIZ 4 CHAPTERS 8 & 9
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MKT 315 WK 6 Quiz 4 Chapters 8,9 MULTIPLE CHOICE
1. Why does it make sense to sell high-priced and exclusive merchandise such as diamonds, rare Cognac, or Waterford Crystal, through warehouse club channels?
a. The warehouse clubs attract thousands of customers each year.
b. Companies can sell last year’s style/model easily at the warehouse club.
c. Two-thirds of the shoppers at a warehouse club are business owners, many of whom are successful and affluent.
d. These types of manufacturers are changing their distribution channels
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d. Identify where customers make their purchases.
e. Identify costs in high density and low density regions.
13. Which of the following is not a type of geographical area for which census data are available?
a. MSAs
b. PMSAs
c. MRCs
d. PIPs
e. CBDs
14. Key published sources for locating markets include all of the following except:
a. Census Bureau’s Metropolitan Map Series.
b. Commercial Atlas and Market Guide.
c. Editor and Publisher Market Guide.
d. The International Business Guide to Distributors.
e. Sales Maps for Retail and Industrial Markets.
15. MSA stands for:
a. Measures and Standards of Accuracy.
b. Managerial Statistical Analysis.
c. Management Standards Agency.
d. Metropolitan Statistical Area.
e. Marketing Selection Areas.
16. Market size refers to:
a. The square miles within the market geography.
b. The dollar volume of sales in a market.
c. The number of buyers in a given market.
d. The number of outlets within the market geography.
e. The number of wholesalers in a specific industry.
17. If market geography and market size are both increasing, the average cost of serving buyers is sure to:
a. Increase.
b. Decrease.
c. Remain the same.
d. Cannot be determined with the information provided.
e. Increase at a faster rate than additional revenues.
18. Market density refers to:
a. The number of buyers in a geographic unit.
b. The absolute number of buyers per intermediary.
c. The ratio of dollar sales to number of
It is crucial for a business to know where their customers come from in order to select the best location for the store. Choosing the best geographic area can help in the success of the business or the failure of the business. This is why Trader Joe’s has particular criteria when choosing new store locations. Trader Joe’s is aware who their target consumer is and utilizes the data they receive to place their locations in the areas that will benefit in the growth of the organization.
1. Transaction why do people engage in trade? If one trading partner gains must the others involved in the lose an equal amount? Why or why not?
a. This particular industry has a constantly increasing cost. There will be an increase in the demand for input factors for one key reason. Every day, new companies will be introduced into this market of remodeling, economic profits being the encouraging factor. Because of this, there will be a bid up on input prices for the companies in the industry of remodeling. “When a market is characterized by a large number of small producers, the demand curve facing the manager of each individual firm is horizontal at the price determined by the
2. The type of “lust murderer” who is usually of above-average intelligence, methodical and cunning, and socially skilled, and who tricks victims into situations in which he can torture and then murder them, is called a(n),
23. A firm participating in a competitive market with costs described in the table below would always shut down:
This quiz consist of 40 multiple choice questions. The first 10 questions cover the material in Chapter 9. The second 10 questions cover the material in Chapter 10. The third 10 questions cover the material in Chapter 12. The last 10 questions cover the material in Chapter 13. Be sure you are in the correct Chapter when you take the quiz.
The company is opening an independent pet store and they want to market an all-natural pet food called, "Mother Natures' All-Organic Pet Food". They want to make sure they market the product to the best of their ability to maximize profits and deliver customers a product they can justify the expensive price. It delivers what they promise unlike a majority of the competitors. Most of them offer a semi-organic pet food, but even those contain harmful impurities in them. The food comes from ALL-NATURAL organic food that Mother Nature put here for us to utilize to the best of our ability, which
The Final Exam includes six questions to be answered. The first one is to develop a comprehensive case analysis of Cerner Corp using your personal knowledge of information you have learned in the class relative to the marketing and the six core outcomes presented in the syllabus and listed below:
C) there are many buyers and sellers, and each is large relative to the total market.
d. Calculate the price elasticity of demand in each market and discuss these in relation to the prices to be charged in each market.
Description / Instructions: Complete the following Week 1 Assignment in WileyPLUS: * Exercise 8-4 * Exercise 8-11 * BYP 8-1 * BYP 8-2
3. Tina incorporates her sole proprietorship with assets having a fair market value of $100,000 and an adjusted
Laws and policies exist at all levels of society; they are the foundation of how a business or a society functions. From personnel management to driving a car, laws and policies govern execution of these actions. In this paper, I will summarize a situation I encountered at work, and explain how it correlates to the content of Chapter One, (Bagley & Savage, 2010).
Define the effect of transportation on the situation Greater prospects are available for truckload shipping volumes with consolidated distribution centers and assorted product shipments. This would necessitate fewer outbound shipments, with each in larger quantities for better transportation savings. The possible longer distances from distribution centers to customer locations might be the only disadvantage to transportation cost.