MKT 365

The media plays a massive role in the politics of the United States today and truly sets the agenda and makes an extensive impression on public opinion. Through political advertising on the Internet and television along with numerous other outlets, the opinions of citizens on issues such as healthcare, presidency candidates, and many other concerns can be immensely swayed. Many Americans are not politically intelligent or knowledgeable in current events so one well thought-out advertisement can nudge someone to vote for a particular person or advocate for a certain issue. Political advertising does not significantly differ from advertising a consumer product such as Fructis shampoo or Poptarts because both are pushing all the good things about their product/issue onto you and hoping that you “buy” into what they are advertising and take the bait. Also, some advertisements will promote how bad the opposition is while declaring that their commodity/candidate is more qualified and superior for numerous reasons.

Large advertising agencies have evolved pseudo-scientific methods through experience, research and intuition that yield a demographic profile of the target audience, who are the most important predictors of purchasing behavior.

Over the years Campaigning in the U.S. has changed drastically because of technological advances, the internet, social media, and the real-time information sharing across the globe. One study suggest that over the years, examining 2000, 2004, 2008, and 2012, political advertising has become more negative. The Wesleyan Media Project’s charts states and 2004 election 45 percent of the ads were negative, where in 2012 about 65 percent of the ads were negative.1 There are many speculations on why these negative ads are increasing with every election, but one fact is that campaigns can use negativity to bring attention to a certain topic and sometimes benefit from the free media coverage if the controversy is popular enough.

In this day and age, political advertisements are stretched to the limits of toleration. Many of them focus more on the shortcomings of their opponents rather than the ideas and plans they have for the country. Often, the ads are nothing more than superficial smears aiming to tarnish the image of the target nominee. If the ads where kept cleaner and were more focused on important

The content and the commercial spots in which they are placed are always at the discretion and control of the candidate with his/her campaign– these spots can broaden an audience of people that other forms of media simply can’t. The ads, placed specifically during bipartisan programming, can target and influence people of all backgrounds to vote for their candidate as research shows voters learn more from political spots than any news coverage or televised debate.

We aim to run ads online, television, and radio so we can reach the largest audience possible. Airtime and website banner ads are not cheap, but they provide candidates a great platform from which to project their campaign’s message.

Market research is utilized by companies to make the right decisions when it comes to

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political

“Twenty-first-century election campaigns are structure to garner the most favorable media exposure reaching the largest number of prospective supporters, with the greatest degree of candidate control over the message”. (Dunaway & Graber 2009. Pg. 315) Media in regards to political advertising is much more narrower. Some candidates are primarily interested in voters who preference the outcome of the race instead of the process of the election. A great example is President Obama in 2008, had little interest in any media markets in California because he expected to win by a comfortable

Duhigg provides a solution for people who want to change their bad habits by informing them about the golden rule of habit change explained in The Power of Habit. Essentially the

My tenure at various advertising and promotional agencies has leaded me to play a role in research and analysis to assist in determining

Political campaigns are very significant in American politics and elections. It is the period before the electorate makes political decisions in the form of elections. The attention of the citizens towards politics intensifies as the date of the elections draws near. The salience of voters improves as the election date draws near and could manifest in the form of increased media attention. Political discussions, campaign interest, strength of the intention to vote, and knowledge about the candidates are other manifestations of increased salience of voters. Another indication of improved intensity is the effort put by the candidates and their political parties in the campaigns. Parties increase their efforts in the

The pros for these doll in target marketing is its design which enhance the Muslim values and life style. The physical appearance and salient features of doll were attracted by complete Muslim origin in respective countries and increased there market, by taking considerations of culture and traditions of respective country beliefs like in middle east women physical appearance is private they control there appearance by wearing Abaya and hijab the manufacturer of Fula doll took an intensive care by taking all these considerations it is not restricted but even fulla doll solemnly wear a Abaya and hijab. we cannot find these doll in skirts because it is against to Muslim values and traditions. In overview these is the doll attracted and can be owned only by the kids belonging to Muslim which is considered to be one of the cons in marketing it cannot recognized globally as high as Barbie, it is also quite expensive of $16 on an average of per captia is about $100 per

product matures, however, its price drops and demand is stabilized for a period of time,

Product lifecycle is the stages a product passes through from when it is developed till its decline. First an extensive market research is carried out to determine whether there exists a need or want of the consumers for the product being developed and then a prototype is developed to determine the appearance, weight etc of the product. It is to be noted that there are no sales at this moment and no income is being received. Once the aspects of this stage are covered then the production is started and it is launched into the market. There are few sales at the starting point because very few potential consumers are aware of its existence and the company is using informative advertisement to make the potential consumers aware of the product. The price charged may be low for a new product to capture market share from its competitors or in some cases it may be high if the product is targeting the upper middle class or upper class because consumers perceive high price as the product being of high quality. Then after the product awareness is developed in market then the product moves to the growth stage. This is the stage when product sales rise very quickly and a lot of persuasive as well as some informative advertisement expenditure is done to maintain high sales. Once the product is well established and widely satisfied the consumers’ sales then begin to slow down and become stagnant at some point. New competitors begin to