MKT 571 Final Exam 6

1. Transaction why do people engage in trade? If one trading partner gains must the others involved in the lose an equal amount? Why or why not?

The Final Exam includes six questions to be answered. The first one is to develop a comprehensive case analysis of Cerner Corp using your personal knowledge of information you have learned in the class relative to the marketing and the six core outcomes presented in the syllabus and listed below:

The start of Quarter 4, our team has several items on our list regarding ways to improve our current two brands, Gemtop Pro and Gemtop Office. In addition to improving our two current brands, we will also design a new brand with the intention of attracting the Innovator market segment.

| says that producers must provide a clearly written warranty if they choose to offer any warranty.

Explain and evaluate: “if resources were infinitely abundant in relation to the demand for them, the economizing problem would dissolve in a sea of affluence.”

I will be active on the forums, I will be on it when ever I can. This will help the community as that they will be able to get a answer to there post

2. (TCO 2) The process of actively monitoring the environment through activities such as reading and observation is called

30) The introduction of a new product to the market using market-penetration pricing is most likely to be successful when _____________.

Consider the last purchase you made in these categories: personal electronics, clothing, and vacation destination. To what extent was your purchase decision influenced by decision-making complexity, individual influences, social influences, and situational influences? What specific issues were the most influential in making the decision? How could a marketer have swayed your decision in each case?

3. The marketing strategy of company is not so convincing because they can extend their product range with good

c. The selected vendor must demonstrate the ability to manufacture the product while at the same time abiding by environmental standards.

2. Product Line and Positioning Choice – The product line itself has to be determined. Is it

Quite often, consumers purchase goods and services based on their perceived need. Upon making the decision that a need is present and a solution is available consumers are more equipped to react to that need. Although previously perceived that consumers will normally accept prices as presented by suppliers that remains to not be the case. Consumers assess and process prices based on past purchases and other psychological process they went through previously such as persuasive marketing strategies, accessibility of the goods or services and possibly information gathered from prior purchasers of a product. There are countless options that are available to consumers. Consumers are then faced with the choice of choosing the product that best fulfills their need at that given point. Consumers who are knowledgeable regarding prices will be aware of the approximated price for products (Zhao, Zhao & Deng, 2015).

Distribution of the products or services is a vital thing of the sales of the organization. What is the customer want about distribution; how they want get their product or services by research all these things will help to get customers.

e. From where they buy the product and the amounts of the product sold in each channel of distribution?