MKT 571 Week 3 Learning Team Deliverables Team A

Most iPhone users who have had previous Apple experience are richer than average, and are technically sophisticated. The iPhone’s major competitors in the U.S. are Android with a market share of 44%, RIM with market share of 24.2% (Albanesius, 2010), and Nokia with a market share of 8% (O'Brien, 2010) [Refer to Exhibits 3, 4, 5, and 6].

Today's generation cannot live without technology as it is already a part of our daily life. Technology is notably important - unforgettable moments can be saved my taking photos; communication is easier through messages, chats, and calls. Many things can be done through technology - cellphones and tablets are more convenient to use due to its compact design that allows us to bring them everywhere with ease. If you are to ask teenagers on the brand of phone they desire, most of them would say iPhone. Most iPhone users belong to the upper class. That is why a plethora of people crave for an iPhone. Besides its special features, the popularity of the brand is the other reason why people prefer them. The iPhone 7 and iPhone 7+ are the latest models of the smartphone brand.

Every product within today’s society requires innovation to be successful within the fast moving markets of the world, and that is why I decided to look at the peak of the spectrum - the Apple iPhone.

The evaluation of training consists of a reaction, learning, behavior, and results. Results determine how much the trainee liked the program. Learning outlines what facts and concepts were learned. Behavior determines if the program had an effect on the behavior(s) of the trainees. And results highlight what was accomplished as a result of the program, i.e. reduction of turnover or cost. Evaluating a training program allows for an employer to identify and correct areas in which improvement is needed. In order accomplish company goals employees must be trained effectively. Training cannot be an afterthought; it should be planned and implemented correctly. Career Development Strategies

Block had a very valid point when speaking about the learning curve of the iPhone’s, which allowed the iPhone to be used by nearly everyone. Apple also raised the bar by creating tougher competition for the smartphone market. Before the iPhone, only Blackberry, Palm and Nokia were in the smartphone market. When the iPhone came into the market, though they had a few bumps and software mishaps, the device was unlike anything before it. Since iPhone has come out, Palm no longer exists as a smartphone company, and Nokia and Blackberry are almost no more.

In today’s modern society, things need to be up to date with the newest and latest trends, which are usually associated with fashion, technology, music, activities, and more to be labeled as cool and sold in the economy. The media tends to target these areas to make sure the public is well aware of what is currently popular, so people can become curious and look more into it to eventually buy it. Focusing more on technology, the media has promoted consumer items such as iPhones and have managed to intrigue a lot of the youth population especially teenagers. IPhones are mainly attracted to the youth for the reason that they

Apple created more headline news by releasing the iPhone 5 on September 21, 2012. The iPhone 5 wows customers with its new sleek design, 8 mega pixel “iSight” camera, 4-inch Retina display and its ultra-processor. The iPhone 5 has an A6 chip that Apple says is powerful but not hungry. Apple claims its new product includes speed, durability, and extraordinary convenience for its consumers. Gizmo-Bird.com reported that the IPhone 5 sold 5 million unit sales in just 3 days. Every year or over a period of time its seems like apple reconstructs the iPhone forcing consumers to be in with the new and out with the old. It seems as though you can predict when

There are also many appealing game apps. College and university students use Apple products such as iPad, MacBook, and iPhone to quickly take notes. Business people are very intrigued by Apple products. All Apple devices have a business quality that is very useful. These devices are used to finish work efficiently and to communicate with clients easily. In addition, sending documents is easy and organized on these devices. The iPhone is useful to adults for their everyday needs such as phone calls, map directions, internet connection, documents, and cameras. Carrying these small devices makes adult lives much easier for communicating daily. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software, and Internet offerings.

Marketing of a creative product is a mammoth part of the introduction of said product. Social media is a social factor that can be accounted for, for a substantial chunk of todays marketing of creative products. In relation to the I-Phone, large hype is made through streams such as Facebook, Twitter and Instagram. When Apple is due to, or has released their creative products many videos, stories and photos will be shared relating to this new product. “This phenomenon is causing business to embrace the web platform and it’s strengths allowing them to reach global audiences.” (Graham, 2005) According to a study done by Pew Research Centre, 74% of

Based on Porters articulation of three common models used by businesses to achieve and maintain a competitive advantage, Apple’s broad, mass market segmentation strategy has been coupled with differentiated target marketing emphasising Apple’s strengths in design, branding and user experience to enable the iPhone to speak to different target markets (Breyfogle 2010, p.2). The product features and benefits vary across iPhone SKU’s and have been highlighted and differentiated to three specific target segments who are recipients of a tailored marketing mix (Sigal 2010, p.1).

iPhones capability to give their consumers these abilities starts the beginning of the loyalty between company and consumer, thus creating trust and respect. Trust and respect is the perfect foundation for the creation of a devoted consumer. However there are so many other cell phones to choose from that have better cameras, better applications, better accessibility and more features to offer so why is the iPhone so enticing to a consumer?

Digital gadgets like mobile phone, T.V, computers and tablets make a great deal of interest in the present world. I am talking about the brand company Apple Inc., Apple has lots of electronic gadgets in the market now, but Apple Inc. is also looking at becoming a cellular service provider. The reports mention that Apple Inc. to possibly sell wireless services directly to its customers by making arrangements with mobile carriers such as AT&T, T-Mobile and Sprint (Weiss,2015). Moreover, Apple could do to revitalize the iPad business, Apple reduces the price in India and another country for their one product which is iPad mini 3 to boost their business. Apple is the most successful company in the present time there is many reason behind of it but the main reasons are best customer service, Apple always stay ahead of its competitor and its agenda is make things simple ( Bajarin, 2012). People do like Apple products because of the technology which it has, easy to use, and especially customer service.

iPhone marketing plan Market Summary The iPhone targets consumers who need to store information and communicate or pe ople who want entertainment on the go. Apples target segments consist of profess ionals, students, corporate users, entrepreneurs, and health care workers. Curre ntly, the market for high-end phones like the Apple iPhone is small. Few people want Internet, video, and PDA features in one device because of the high price. The smart phone market is still relatively small compared with general phone mar ket. The market will rapidly increase in coming years due to lower prices and gr eater power. SWOT Analysis Strengths Innovative – The iPhone has an innovative touch screen that is patented and unma tched by any other mobile product today. It also has many functions of other mob ile products all in one device. Compatibility –The phone will work with iTunes and with other Mac/Apple products like the new Apple TV, allowing for wireless connectivity to the big screen. Th e iPhone is also compatible with many Mac OS software tools. Mac OS compatibilit y means that the iPhone has limitless potential for upgradeability. Ease-of-Use – The all-new touch screen interface making operations extremely int uitive. It is radically different from those of other phones or PDAs that recogn izes multi finger gestures, just as the human hand normally behaves. The Mac OS X application imbedded into the iPhone assures users will easily recognize what they can do Brand awareness –

With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in

The target market for the iPhone 4S is broad-based, but typically consists of middle class or wealthier, educated adults, and the product is also skewed towards the urban and suburban audiences. The product has a premium position in the market, with sharper design, a higher price and high end features. The competitive advantages lie partly in the quality of the product itself, the number of apps available for the platform, and in the Apple brand name. Given these, the five different marketing options will be evaluated.