MKT1 3 Year Marketing Plan Essay

2982 WordsApr 12, 201412 Pages
Company G 3-Year Marketing Plan Assessment Code: MKT Task 318.1.5-06-15 Student Name: Student ID: Date: July 31, 2013 Mentor Name: Table of Contents Introduction Company G is a very well-known company in the electronics industry and is highly regarded by consumers for their high quality products and this new product line that is being introduced by Company G continues the excellence of quality for which they are known. The “Tub-Scrubbie” is an innovative new product that is a first in a new line of electronic home care products that is being introduced by Company G. The Tub-Scrubbie is an automatic bathtub scrubber that is designed to allow people the freedom to spend more time doing what’s important to them…show more content…
This group will most likely be living alone in an apartment or single family home in the low income section of town that is situated close to strip mall type of shopping center, which may or may not have a major anchor store. The business professional group will be in the medium income bracket; this group will be highly educated, holding either a Bachelors or Master’s degree. They will be working hard and very long hours so that they can remain in their income bracket range. Their average income will be between $40,000 and $60,000, enough to cover their living expenses and small extravagances, but not enough that they can hire someone to do their housekeeping regularly. This group will be living in an apartment community or in a condominium that is located close to an upscale shopping center or mall. Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model The following is an overview of factors that may have an impact on the introduction and future sales of the Tub-Scrubbie. In the cleaning product market, consumers are always looking for a new and innovative way to take the work out of their daily house cleaning chores. Competitive Rivalry At this time there would be no direct competition for the Tub-Scrubbie. As the sales of this item rise, competitors will start to develop their version of this product, if we patent our item that will reduce

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