UNIVERSITY OF THE WEST INDIES
CAVE HILL CAMPUS
DEPARTMENT OF MANAGEMENT STUDIES
FACULTY OF SOCIAL SCIENCES
MKT2001 – PRINCIPLES OF MARKETING
Semester 2, 2014-2015
Lecturers: Joseann Knight
Tutorial Leaders Jacqueline Harper; Colin Wiltshire, Ro-ann Smith
Email Addresses: firstname.lastname@example.org (Knight); email@example.com (Wiltshire) firstname.lastname@example.org (Harper); email@example.com (Smith)
Office Hour(s): Wednesday 4-5 pm – If this time is not convenient, e-mail for an alternative appointment.
NOTE WELL: IF YOU ARE NOT…show more content… You will be required to answer the questions attached to the case and will receive immediate feedback in tutorial. This is not for marks, but will stand you in good stead for completing the case study given in the final examination so please be careful not to miss this tutorial.
We will alternate between theoretical questions and case presentations/literature review presentations in tutorial sessions. Tutorials begin in Week 2.
Participation will be marked every tutorial session. An average participation mark
( OUT OF 10%) will be worked out at the end.
Strong Participation in tutorial session 4 marks
Weak to Moderate Participation 2.5 -3.5 marks
Attendance – No Verbal Participation 2 mark
Absence (UNLESS PROPER EXCUSE IS GIVEN ) 0 mark
PLEASE NOTE: YOU WILL NOT BE ABLE TO PARTICIPATE EFFECTIVELY IN TUTORIALS IF YOU DO NOT READ THE LECTURE NOTES, TEXTS AND ASSIGNED CASES BEFORE HAND! WE WILL TRY TO KEEP THE CASES SHORT TO ASSIST YOU, BUT YOU HAVE TO HELP YOURSELVES!
ACADEMIC LITERATURE REVIEW/ACADEMIC ASSESSMENT
Undergraduates require an introduction to the reading, understanding and usage of academic research in their subject areas or fields, especially if they go on to do research degrees. The University of the West Indies has access to a number of electronic databases where thousands of articles and papers on the marketing discipline can be accessed. Instructions as to how