MKTG 601: The Privacy Protection Of Websites

When you use our online purchasing services, you may be asked for personally identifiable information such as your name, address, date of birth, email address, telephone number.

One important part of E-Commerce is maintaining stringent site security, confidentiality for the customers, integrity, and availability, also a secure system must contain authentication verification of the user, Authorization, allowing manipulation of the resources in a specific way and Encryption for records and transactions.

In the E-commerce security is most important point because a website is to protect the valuable information. It plays a vital role to provide security to the customer information. It mainly deals when the customer doing the online transactions. By this security support the customer has trusted on the E-commerce website as well as they protects their personal information from the thief’s and hackers.

People use interactive Web pages to obtain stock quotes, receive tax information from the Internal Revenue Service, make appointments with a hairdresser, consult a pregnancy planner to determine ovulation dates, conduct election polls, register for a conference, search for old friends, and the list goes on. It is only natural that the Web's functionality, popularity, and ubiquity have made it the seemingly ideal platform for conducting electronic commerce. People can now go online to buy CDs, clothing, concert tickets, and stocks. Several companies, such Digicash, Cybercash, and First Virtual, have sprung up to provide mechanisms for conducting business on the Web. The savings in cost and the convenience of shopping via the Web are incalculable. Whereas most successful computer systems result from careful, methodical planning, followed by hard work, the Web took on a life of its own from the very beginning. The introduction of a common protocol and a friendly graphical user interface was all that was needed to ignite the Internet explosion. The Web's virtues are extolled without end, but its rapid growth and universal adoption have not been without cost. In particular, security was added as an afterthought.

Many users are subject of Security and Privacy on the Internet issue. The term "information" now is more used when defining a special product or article of trade which could be bought, sold, exchanged, etc. Often the price of information is higher many times than the cost of the very computers and technologies where it is functioning. Naturally it raises the need of protecting information from unauthorized access, theft, destruction, and other crimes. However, many users do not realize that they risk their security and privacy online.

Defend an organization’s right to collect customer’s data. Should the company limit the use of this information?

One most important thing that customers look at before deciding on transacting with a business is the privacy and protection of customer information. Without assurance that the two are guaranteed, many will drift away as they need security and protection online. Fraudsters are also over online and much are worried about the safety and security of services online. The fact that many are using services to transact their businesses, calls for more vigilant and secure platform that will protect information related to customers against breach which can lead to identity theft. Businesses that are establishing should employ more efficient cyber security strategies to ensure that they curb the problem of data breach (Gold,

The internet and World Wide Web are extremely well suited for conducting business electronically on a global basic, Web-based Electronic Commerce(EC) has introduced unprecedented opportunities for the marketing of products and services, accompanied by features, functionality and innovative methods to serve and support consumers. E-commerce has became a major catalyst of the economy and remains a vital growth engine for businesses today, It successful change the consumer behavior. Consumer purchases over the Internet continue to grow from year to year. The survey involving

The concern about privacy on the Internet is increasingly becoming an issue of international dispute. ?Citizens are becoming concerned that the most intimate details of their daily lives are being monitored, searched and recorded.? (www.britannica.com) 81% of Net users are concerned about threats to their privacy while online. The greatest threat to privacy comes from the construction of e-commerce alone, and not from state agents. E-commerce is structured on the copy and trade of intimate personal information and therefore, a threat to privacy on the Internet.

Personally Identifiable Information about Authorized Customers may be shared with other Authorized Customers who wish to evaluate potential transactions with other Authorized Customers. We may share aggregated information about our Visitors, including the demographics of our Visitors and Authorized Customers, with our affiliated agencies and third party vendors. We also offer the opportunity to "opt out" of receiving information or being contacted by us or by any agency acting on our behalf.

In this digital society, Information privacy is being considered as a property that belong to one’s organization. Our current technological infrastructure place privacy information in a high vulnerability level and could simply been conducted by business enterprise from the cyberspace. With all privacy information collected enterprises could utilise the information technology to process privacy data and go a step further by using these data on marketing strategy as the tool to explore and store individual profile of users’ preference (Samuelson, 2000).

Internet privacy is the security of a user’s personal data that is stored or published on the internet. The internet is an important part of every individual’s daily life. In today’s society, the internet is used by many different people for many reasons. It can be used for research, communication, and purchasing items. Without the internet, many things that are completed during the course of a day would be impossible or take time to complete. As people use the internet, everything is stored in a database that tracks and keeps any personal information that is entered by users. As users continue to use the internet to complete important tasks such as purchasing items and paying bills, their privacy and security become at risk. Although the internet can be seen to have a positive impact on society, it does have a negative impact. Since the internet can be accessed by anybody it can cause a lot of damage. Examples of internet risk include identity thieves, phasing, and scams. Due to things such as online shopping, banking and other e-commerce options, personal information is stored in the internet enabling many cybercrimes to occur. Cybercrimes are very similar to any regular crime; the crime just happens to take place on websites for criminals to hack and steal user’s information for their own personal benefit. Cybercriminals tend to attack users based on their emails, social media accounts, and web history because the most history about an individual is stored in those sites.

Dirt Bikes’s management wants to make sure it has policies and g p procedures in place to protect the privacy of visitors to its Web site. You have been asked to develop Dirt Bikes’s Web site privacy policy. The TRUSTe Web it t URL Th TRUST W b site at www.truste.org h M d l P i t t has Model Privacy Disclosures in its Privacy Resources that you can download and review to help you draft Dirt Bikes’s privacy policy. You can also examine specific companies’ privacy policies by companies searching for Web site privacy policies on Yahoo!, Google or another search engine. Prepare a report for management that addresses the following g g issues shown on the following slides:

“E-commerce security has its own particular nuances and is one of the highest visible security components that affect the end user through their

E-commerce has become most preferred and most convenient way of doing business in the 21st century. The popularity of e-commerce has gone viral in the last couple of decades and everyone thinks of nothing else besides e-commerce. Buying and selling goods and services online have, indeed, revolutionized commerce and the way of doing business. The great benefits of e-commerce have come with lots of security challenges, especially security that pertains personal information. E-commerce exhibits one of the major security concerns to the customers through their daily transactions of purchases and payments to the same. Currently, security and privacy and security are a key concern for most electronic technologies. Essentially, applications of web e-commerce that handle payments as electronic transactions and online banking or using credit cards, debit cards and PayPal among others are more susceptible to high risks of security concerns. Further, customers are exposed to Trojan horse programs, which can subvert or bypass the basic authorization and authentication mechanisms that are employed in the transactions of e-commerce. Impersonation and identity theft are other security issues with e-commerce that should concern both e-commerce providers and clients. The increased popularity of e-commerce and online business, and payment transaction has led to the emergence of security concerns, especially those that are concerned with personal information, and which require well designed