MTV: Music Video Killed The Radio Star

Director Sut Jhally, in his documentary film, “Dreamworlds 3: Desire, sex, and power in music videos”, analyzes the issue of how women are portrayed in the music world. Jhally, in his film argues how music and media has become a proud industry when it comes to advertising women, all for the benefit of popularity and record sales. Jhally believes these videos both inform and misinform our culture about our dominant attitudes regarding femininity masculinity, sexuality and race. He uses an empathetic tone in order to appeal to pathos, the feelings and experiences in women when he presents video clips that are somewhat offensive to watch as proof that women have become a common necessity shown in music videos. Often presented as being sexually aggressive and submissive, being objectified by men. He also intentionally wants to try to stir up emotions as he introduces song lyrics of women being called inappropriate names and images of women being fondled by men throughout the film. Sometimes, aggressively without consent.

Rock and roll has largely impacted the music industry. The 60’s were the era of feel good music while the 70’s created the disco era. The 80’s called for something new and crazy all together, it was completely different and more complex from the past decades of rock and roll. The 80’s brought visual aspects to music. As a result, MTV aired the first music video ever made on August 1, 1981 which “killed the radio star”. This music video created a new trend for current musical artists and upcoming artists, it created a way for artists to express the meaning of the song. Music videos made radios an accessory mainly used for cars. MTV created a place where unknown and small time artists could become a household name. Some of these artists include

One of the most recognized advancements was Mtv. It was first debuted on August 1, 1981. This gave way to the first video jockey (VJ). A video jockey was someone who announced videos and told a brief synopsis of the band. Mtv was an outlet for music videos and a gateway for musicians to get their music to the fans. When it first aired at 12:01 am, the first words were, “Ladies and Gentlemen, rock and roll”. The first video played by Mtv was, “Video Killed the Radio Star” by The Buggles. The digital phase wasn’t

The Film Dreamworlds III examines the explicit nature and the objectification of women in music videos across music genres. A similar theme is presented throughout these various music videos as women are sexualized and exploited. In addition, many music videos display the domination and antoagonizing nature of a man controlling the numerous women submitting themselves to him. The portrayal of these images in music videos advertise and influence audiences to accept this behavior on screen, which in turn strengthens aggressive masculinity and the pornography of women.

Popular music is often one of the best lenses we have through which to view our own cultural orientation. Many of the artistic and experimental shifts in popular music have mirrored changes in our own society. For instance, the emergence of Elvis Presley as a public figure would signal the start of a sexual revolution and the growth in visibility of a rebellious youth culture. Similarly, the folk and psychedelic music of the 1960s was closely entangled with the Civil Rights, anti-war and social protest movements. In this regard, we can view popular music as an artifact through which to better understand the time and place in which it is produced. In light of this, the state of popular music today may suggest troubling things about our society.

While the music industry is blaming the decline of music sales on people who download free music- the real blame should be placed on MTV and BET. Yes! MTV and BET have ruined the music business. These two "music" television networks were created as a way for consumers to enhance their music experience. Now, if your turn the channel to MTV or BET, I guarantee you won't see any music videos. As a matter of fact, you probably won't see anything related to music either. Today, reality television, sitcoms, movies, and dramas rule these networks. The days of Total Request Live (MTV), Yo! MTV Raps, Club MTV, 106 & Park (BET), Rap City (BET), and Video Soul (BET), are long gone.

As America headed into the 1980s, two decades of social and political upheaval have left the nation rattled and the economy weakened. The Iran hostage crisis shook America's confidence and many looked for a new kind of leader to steer the country into the new decade. Ronald Reagan led America into a new era of prosperity leaving the soul-searching of the 60s and 70s behind. The nation was ready to enjoy itself and with plenty of new toys to play like VCRs and video games, Americans spent more time at home and soon something called cable TV would make it even harder to leave the living room. With the new innovation of the TV, one of the ideas for a channel was a marriage between music and television. This new idea for a channel devoted to something called music videos would end up revolutionizing and often scandalizing an industry that had no choice but to embrace the fact that music in the 1980s had to have a face with videos. By having these music videos, they would change the way we look at music and the way we look at the world. This cutting- edge idea was a new medium perfectly suited to a new generation and that idea was called, MTV. This leads to the question: How did MTV influence pop culture of the 1980’s? This topic is worthy of investigation because the coming of MTV has had a significant impact on the way people see pop culture. Before researching the topic, the writer had limited knowledge on MTV and only knew about the music itself. In the paper, the writer was

The music video I’ve chosen for my music video analysis essay is “The Suburbs”. “The Suburbs” was released 1 June 2010 by the Canadian indie-rock band known as Arcade Fire and was a single from the album The Suburbs. What’s cool about this music video is that the video footage used for the song is just scenes taken from a short film called “Scenes from the Suburbs.” “The Suburbs” revolves around a group of teens. At first these teens are riding their bikes and playing in what seems to be some suburbs. As the video progresses the suburbs seem to get more and more dangerous as men with guns appear and people are dragged from their homes.

The 2000s started a change in music very different as the ones in past decades, since this was the year technology commenced rise importance in human life. Hence, the usage of auto-tune, pitch corrections and multimedia programmes started to be used in multiple songs of this decade, also YouTube will appear in the upcoming years as a way to share music videos, therefore, varied hits of this decade, like Hey Ya! From OutKast or Crazy in love by Beyonce have some of the new technological features and give videos a big importance. Under those circumstances, the differences between those 3 decades are that in the 1980s, music criticized people living situations, in the 1990s, music criticized mentality and the living generation and in the 2000s, music talked about the changes society was living. To sum up, music will keep changing throughout the years. In some years, some of the themes music can talked about are the continuous technological advances or how humans are ending themselves. Nevertheless, given the situations we’re living today, music could talk about the imminent wars that could

Music means many different things to many different people. To the listener, a song is sometimes for four simple minutes of entertainment, but sometime it is much more. Sometimes, a song became a message to the listeners. Song is also medium to express the feelings of the artist which helps to learn something to their listeners. Beside this, some songs or music gives energy and encouragement to do better in our life.

Music Television gave a generation a voice. With the awakening of MTV, 1983 was a golden age for music television. The inception of hip-hop music videos caused wardrobe to be an important part of an artists “armor”. Rappers used outfits for promotional purposes. Certain outfits would be worn in pictures, performance, and

Sound supplements the role of vision in constructing identity in Turbulent. Neshat uses the song choice of the man and woman in the video to elucidate the identities which Muslim

MTV can be defined as “a cable and satellite television channel which broadcasts popular music and promotional music videos.” (oxforddictionaries.com.n.d.). Launched on August 1st 1981, MTV’s programme started out by helping musicians gain exposure through music videos. This helped TV audiences connect with music by new means. As MTV became more recognised, the network branched out by creating new means of entertainment. MTV has remained relevant by continuously adapting throughout its existence to meet their audience’s entertainment requirements. (International MTV and Globalisation).

Both MTV (Music Television) and BET (Black Entertainment Television) do not just play music videos. They also have interviews with musicians. This is another way for a musician to be recognized. Even if the audience doesn’t even hear a song from the musician being interviewed, they have still been introduced to the musician and the next time they are out buying CDs they may come across a CD from that musician and want to try it out. Shows dedicated to music also usually have a top ten countdown. To make it to the top ten countdown, the musician already has a lot of people listening to their music, but can still gain a lot more listeners. Just because it’s on the top ten doesn’t mean everyone has heard it, so if someone watching sees the video for the first time the musician may have gained another listener to buy the album.

The popular culture of music has changed dramatically over the course of sixty five years. Since this time, new genres of music have been introduced, existing genres have changed, and fixed stereotypes have been associated with certain genres of music. Music has become a major part of popular culture, and is portrayed almost everywhere in first world societies, including on television, radio, at shopping centers, sporting events and in every area of popular culture. Music has become a major part of popular culture, and continues to strive and develop into more and diverse areas of culture.