Mac Vs. Makeup Art Cosmetics

Different ways to segment a market would be demographics, geographics, psychographics, and behavioral. I think that it makes more sense to focus on just one segment rather than use more than one it would be more successful for the company.

Demographic segmentation refers to segmenting a target market through population characteristics such as age, ethnic background, race, education, gender and income of a target market (Baack, Harris & Baack, 2013). This is important as it helps an organization to identify what markets to target and which new markets to venture into. The Jeep vehicle portfolio line includes the Jeep Wrangler, Grand Cherokee, Cherokee, Compass, Liberty, Patriot and Wrangler Unlimited and it has been established that some of the target demographics includes gender, education and

“Demographic divides the market into groups, based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, ethnicity, generation, nationality, and sexual orientation. Psychographic assigns buyers into different groups, based on lifestyle, class, or personality characteristics. Behavioral allocates consumers into groups based on their uses and responses to a product or service.” (Levens, 2012, 2010)

Eventually, business division offers reconsidered compel for distinguishing In addition climbing showcase possibilities with get Forceful playing side of the point (Hoeket al. 2006). Concerning outline to each the outflow something like Wu et al. (2006), promote division expects foremost piece Previously, way bring about shortages development, customer satisfaction ladylike cycle Moreover critically outstanding the individuals direct of customers. Certainly, keller (2008) executed conclusive groupings for putting forth segments. In Concerning illustration a significant part opinion, routine business division bunches from asserting customers underpinned demographical variable comprises of geological criteria (country, natural likewise amount thickness something like client) Additionally distinctive criteria about age, gender, prudent status starting with guaranteeing consumer), acquiring behavior technobabble (particular could have any desire likewise purchasing majority of the data starting with guaranteeing client) In addition perspective towards diverse advertising systems. With addition, he perceived examination starting with guaranteeing

Demographic Segmentation fragments the market into categories according to different demographic factors, usually with regards to the wants and needs of multiple consumer groups. The

According to Bradley Stonefield, the demographic analysis that needs to be address is a specific population to describe the small business and its characteristics, such as income level, background checks, driving records, location and salaries. A demographic analysis is useful in a business plan, to describe the population where the business is located.

As seen in the cosmetic advert published on 15/08/2017, MAC Cosmetic was regarded as a non-traditional makeup that appeals to both the upper and

Target groups are divided into different groups base on the location and what is more abundant (“males or females”) that will give the highest profit to the company. Market segmentation is dividing the market in different groups for everyone but in different segment based on every individual’s needs. An example of a business that uses all of these techniques is Walmart that provide different products and satisfies the needs of individuals by dividing the store by segments base on peoples needs and also having their online

MAC Cosmetics is originally a Canadian company that spread its routes successfully to many countries all over the world promoting equality,” All ages, all races, all sexes, all MAC,” this is the motto of one of the largest growing luxury cosmetics brands in the world. For MAC artists and MAC customers this motto is followed religiously, it is truly what drives this company which pushes for equality and strives to let no one feel excluded. MAC was started in 1984 by, Frank Tosken a makeup artist and photographer and Frank Angelo in Toronto. They found cosmetic products which were readily available to makeup artists and regular customers did not perform well under the penetrating environment of studio lights, and had to be constantly touched up. They started out by generating cosmetic formulas which included intense and warm colors that met their specific needs. By using them backstage on models and performers, news traveled fast about these efficient products and the demand began to increase, through just the professionals in the makeup industry. Then by word of mouth news spread to the broad population and it was made available to the public. In 1994 the company was acquired by the Estee Lauder who owns many of the world 's favorite cosmetic brands until today.

Demographic: Is a personal characteristics used to categorize consumers. My customers will be categorize based on their age, gender, income level, and marital status. Demographic could also be apply to my employees. Afforded eyes checkup and to add a new non-profit organizations that will help the low income people.

Demographic information is used to segment the market. There are hundreds of thousands of women in the metropolitan area, and it is essential that you know which of them are coming to your store. This information can be useful in marketing communications in a few different ways. The first is that if you know who your customer is you can ensure that all communications are directly targeted to that customer. The second is that if you know who is not coming to your store, you can target specific segments within that group to entice them to come to the store. The former strategy brings in more business from your existing target market; the latter strategy broadens and adds to your target market in order to bring in more business.

Makeup Art Cosmetics (MAC) was founded in 1985 in Toronto by Frank Toskan and the late Frank Angelo. The business plan concentrated on targeting young, fashionable females by creating cosmetic products which contain unique textures and colours. Using this strategy, the company targeted the ¡°hip¡± celebrities and other cosmetic influencers to gain recognition and market share in the younger consumer market. Since its inception, the company has grown to become a multi-national organization operating in over 180 locations worldwide. In the late 1990¡¯s, MAC was purchased by Estee Lauder, which has led to the alteration of the company¡¯s governance; the culture of the firm changed from that of an entrepreneurial-style with limited rules into

Demographic segment variables subdivides people based on a wide variety of characteristics. This allows the business to decide what group they will be targeting based on their desired target market. Because grocery shopping is common, this business should not have limitations on genders or age. To increase sales they may target families and also college students who have a vehicle. However, the business should not restrict it to only these two entities. The business will not depend on specific incomes to market to people. The business must differentiate itself by emphasizing its drive through option, offering incentives, promoting ethical values, and staying connected with the customers and employees.

Demographic segment variables subdivides people based on a wide variety of characteristics. This allows the business to decide what group they will be targeting based on their desired target market. Because grocery shopping is common, this business should not have limitations on genders or age. To increase sales they may target families and also college students who have a vehicle. However, the business should not restrict it to only these two entities. The business will not depend on specific incomes to market to people. The business must differentiate itself by emphasizing its drive through option, offering incentives, promoting ethical values, and staying connected with the customers and employees.

Demographic – This is the most common method of dividing the market and is segmentation based on general population characteristics.