Mac Vs Sephora Research Paper

I have recently ordered a couple items from your website https://www.maccosmetics.com on November 25, 2015. I received the product December 17, 2015. The product is terrible. It completely broke out my face, and I now have a rash. The makeup has not been touched after I used it that one time. The seal wasn’t broken so I don’t know what the problem could be. I’ve never had any problems with your products.

For years, beauty gurus have been arguing over which makeup store could be the best: Ulta or Sephora. Comparing everything to the brands they sell, what they do not sell, their in-store experience , and reward system. Both Ulta and Sephora shine adequately through customer service, in store experience and both offer great selection.

The strength of Ulta involves several aspects that give this organization the upper-hand in their industry market. The ability of Ulta opening multiple stores in a short period of time shows that the barrier of entry into the cosmetics industry is low for this company. Ulta has been able to establish brand loyalty with their customers, which is contributed from the numerous exclusive products that they offer in their stores. Their stylists have achieved excellent customer responsiveness from the services they provided at their full service saloons. An important factor about their financial structure is that Ulta have a very low debt percentage; this is a key strength that this company has over their competitors.

They have provided consumers with mass salon products and services by capitalizing on beauty trends and marketing strategy. ULTA provides beauty products from various brands and manufacturers at various price points.

While beauty is not limited to social media and online authority but has started from the ground up in stores such as Claire 's and Sephora which birth new trends and encourage women to “Be Yourself”. Claires, a store generally shopped at by pre-teens, has began created light BB & CC creams for sheer to light coverage. In Claire 's there are less than 2 Deep complexion shades for these young pre-teens… With the simple act of secluding African and African American teens from shopping at Claire 's diminishes their confidence in their skin from such a young age. With in-store technology advancing the precise matching of skin complexion Sephora has continued to break skin shade boundaries… or so we think. In a recent interview with a Sephora employee she states, “When an African American walks in looking for a complexion product the girls run away because they “can do it” (Amy). Sephora does offer a mandatory SkinIQ matching class which does show how to properly match shades (which also matches undertones). Shea Moisture (A hair and skin brand known for being African and African American promoted) created a groundbreaking commercial showing race being a divider

Depending on the product, staff interacts with a trainer of Sephora. Training is provided when a new product is introduced.

1. Assuming she receives the additional funding, how should Bornstein allocate her budget across the various digital categories? Given that the additional funding requested must be shifted from Sephora’s other marketing spending, where would you propose to cut? Why?

Estée Lauder has an extremely large presence as the global leader in prestige beauty with products being sold in more than 150 countries. This global success is attributed to their focus on cultural relevance, making sure that their products, signage, marketing etc. appeals to consumers in each local market.

I consider Sephora as a platform. They have become more than a product now because they have hundreds of brands and thousands of different products, the variety is considerably large. Other reason is, their affectivity on social media and also their websites; the beauty talk policy in their website has become a platform that brings people together and it is really like a huge forum.

Makeup Art Cosmetics (MAC) was founded in 1985 in Toronto by Frank Toskan and the late Frank Angelo. The business plan concentrated on targeting young, fashionable females by creating cosmetic products which contain unique textures and colours. Using this strategy, the company targeted the ¡°hip¡± celebrities and other cosmetic influencers to gain recognition and market share in the younger consumer market. Since its inception, the company has grown to become a multi-national organization operating in over 180 locations worldwide. In the late 1990¡¯s, MAC was purchased by Estee Lauder, which has led to the alteration of the company¡¯s governance; the culture of the firm changed from that of an entrepreneurial-style with limited rules into

Cosmetics fall into their own marketing arena. It is the only other product, besides food, that consumers are in constant need of because cosmetics are used in our everyday lives. Cosmetics, in order to have any type of customer base, are made with great quality in mind. With all these different brands offering the same types and qualities of products, Dove had to branch out into another important segment of this cosmetics market. Cosmetics are being used just as much by men as they are used by women, and it is important that a cosmetics product line can compete in the market of men’s products as well. Dove’s main competitors, Nivea, L’Oreal, and Garnier, have not crossed into making men’s products. The lack of men’s products gives Dove a competitive advantage in their arena. Dove has dominated in this category through their marketing and different direction.

Sephora’s current target market are women who value quality products and associate with luxury brand names. Sephora also includes products for males such as fragrance, skincare, shaving, and other products. They are well known as a beauty store for females but do not have a reputation for selling men’s products.

We decided that these shops will be best after looking at their performance and how fast products were sold in the shop and we also looked at how popular lipstick were with the customers. . This is because for an exclusive product like Eva last lipstick it has to be sold in big shops to get the customer’s attention and also for its exclusiveness. The product will be sold on line because again after doing research we found out that most people spend their time on the internet and most woman do their shopping online because they are always busy.

However a store dedicated to only cosmetics and that has a large variety of brands and products is more appealing to the customer.  Another large strength that differentiates Ulta from its competitors our their in store salons. Each Ulta location has a 950 square foot salon. Equipped with 8-10 salon station. Their salons offer services such as hair cut, hair coloring, facials, manicures, and skin treatments with trained and certified beauticians. A majority of Ulta’s marketing comes from their direct mail catalog and email catalog. This gives a full display of the products they offer and includes coupons for the store. This is a great way to encourage people to shop at their store by showing all they have to offer and giving them a discount. The makeup and beauty industry is on the rise currently with many people wanting high end beauty products. Many new beauty brands are being introduced and existing brands expanding their beauty lines. Brands are fighting to get shelf space on stores such as Ulta and Sephora. This has lead to Ulta being able to charge these companies more because the demand for shelf space is so high. Struggling to compete with other brands many high end beauty products such as Bobbi

There is a famous saying that ‘cosmetics are not selling product but beauty.’ Therefore, it is important to keep planning and developing product to meet the needs of customers who pursue beauty. In line