Essay on Macro Analysis of Telecommunication Industry in Australia

Australia is a unique country, and it has a long history of population growth due to

1. Macro environment analysis: the major externals which affect company’s decision making, marketing strategy and performance. It includes:

Between 2000 and 2050, the number of ageing population will increase by 135% During this time period, the proportion of the population that is over the age of 65 will increase from 12.7% in

An organization’s macroenvironment consists of nonspecific aspects in the organization’s surrounding that have the potential to affect the organization’s strategies. Macroenvironmental variables include

The information gathered has been quite consistent with the expectations had before having begun this research report. The ageing population has been a topic that has discussed on the radio, in newspapers and on the news and so there was a fundamental understanding of the changing demographic facing the Australian population, though there wasn't much of understanding of why this was happening. This issue is something that many countries around the world are facing so this also makes it well publicised. In the future, more time could have been used to explore past Australian census which could provide more vital information on Australia's past and present populations

Macro environment or macro forces consists of the larger societal factors that have the potential to affect an organization’s strategies. According to Phillip Kotler, these variables include demographic, economic, natural, technological, political, and cultural outside forces. (“Josbd”, n.d, para. 7)

Macro environment are the external and uncontrollable factors that influence an organization’s decision making and affects its performance and strategies.

Australia is one of the successful multicultural country. There is also a great number of elderly that came from culturally and linguistically diverse background. The population of elderly in Australia are increasing every year. According to Australian Bureau of Statistics (2015), the proportion of the population aged 65 years and over increase from 11.8% to 14.4% over 20 years from 1994- 2014, it is projected to increase rapidly over the next decades. As of June 30, 2014, there is an increase of 118, 700 of 65 years and above people over the past 12 months that represent the 3.6% increase in population (2015). 4 out of 10 Australians aged 65 and over (37%), were born over overseas in 2014 this is according to Australian Institute of Health and Welfare (2016).

Indigenous population |18 |0.3 |1.1 |21 |0.3 |1.0 |-3 | |Australian born |3,852 |53.9 |60.3 |4,171 |60.6 |62.2 |-318 | |Overseas born |2,945 |41.2 |31.8 |2,439 |35.4 |31.2 |506 | |Australian citizens |5,735 |80.2 |82.6 |5,757 |83.7 |84.3 |-22 | |Australian citizens aged 18+ |4,391 |61.4 |62.2 |4,429 |64.4 |63.3 |-38 | |Institutional population |38 |0.5 |2.7 |0 |0.0 |2.6 |38 | |

In the year ending 31 December 2009, Australia's estimated resident population (ERP) had increased by 433,000 people to 22.2 million, a 2.0% increase from December 2008. This followed growth of 460,000 people (or 2.2%) between December 2007 and December 2008. The rate of population growth has become considerably faster since the mid-2000s. Over the two decades prior to 2006, the annual growth rate had averaged 1.3%, adding an average of 234,000 people per year in that period. The recent growth rate of around 2% per year is faster than at any other time in the past several decades, and faster than nearly all other developed countries.

A macro business environment is inclusive all elements, that are out of the business’ control, that has direct and relative influence on strategic planning and goals. The microenvironment, includes current and any changes in local, state, federal and international laws and regulations. Laws and regulations literally dictate how a business regardless, of its sector, the guidelines of its operations. The state of the economy, consumer market and spending trends are also a major factor in the macro environment equation. The purchasing power, of the consumer, is vital for any business sector to succeed. In today’s technology driven society, it is utmost importance, that a business is, within the established perimeters of technology for their industry, or on the cusp of the cutting edge of technology. If a business has effective and efficient technology, across the board, in force, it can potentially cut costs and drive consumers to them. A business’ demographics

Identifying influencing factors of a company’s macro-environment helps in the strategic development and management within a company. The macro-environment outlines an industry and the competitive environment as seen in figure 3.1, (Gamble, Peteraf, Thompson, 39). Within the macro-environment there are the political factors, economic conditions, sociocultural forces, technological factors, environment forces, and legal/regulatory factors. All of these factors blanket the habitat an industry and its competition thrive in. Inside the industry and competitive environment there are five factors that influence an individual company. The five factors are suppliers, rival firms, new entrants, buyers, and substitute products. The biggest impact on a company are these five factors. For example, Under Armour focuses on their industry and competitive environment to survive and grow. Their strategy to win over the market share from Nike and Adidas consists of expanding a stable and original brand within record time, taking an innovative approach to their product line-up and brand-name appeal where the market seemed to be barren, and lastly, the company enters in the foreign market early on to establish its brand and influence markets outside of the US.

Macro environment are the large forces which not only affects a company but ratter the whole industry itself. The macro-environment of Coca Cola Company consist of sociological, technical, economic, environment, political and cultural changes.

The market environment consists of both the macro environment and the micro environment. On macro environment the firm need to follow it and they can’t to control it. It consist variety of external factors that is economic, social, political, legal and technological. In the macro environment the firm should analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technology's impact on its society and the business processes within the society. The microenvironment refers to the internal environment of the company such as consumer/customer, Supplier, competitors, the media (public) and in

Macro environment consist of those major external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies.