Macro Environment

2183 Words May 9th, 2011 9 Pages
Macro Environment
The larger societal forces that affect the microenvironment- demographic, economic,natural, technological, political, and cultural forces. These factors represent constraints within which all organizations including the automobile industry must function.
Macro Environment For any decision there is n number of factors which influences the decision. Be it a decision related to any organisation, any business concern or even an individual. Thus it is per se very much necessary to understand the influence of each parameter. The factors which influence a decision are also termed as its environment. The environment can be Internal, can be controlled by the organisation; Micro, specific to the industry and is different for
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Toyota takes pride in being the most trusted name all over Pakistan. Its vehicles are regarded as a status symbol. It is the guiding principles of Toyota which has strongly developed trust in the people.
4. Cultural Factors
Toyota respects the culture and customs of every nation and community and contributes to the economic and social development through corporate activities in the communities. Toyota believes in honouring the language and spirit of the law of every nation and undertake open and fair corporate activities to be a good corporate citizen of the world. This is the reason that Toyota is proud of the fact that Pakistani society considers Toyota vehicles to be a symbol of reliability, comfort, luxury and a have to be trusted.
5. Technological Forces
Technology is of particular importance because it has been and continues to be the main source of increases in productivity. Despite changes in the means used to motivate people and the variety of incentives that have been offered to stimulated production, the resulting increase has been negligible when compared to that of created by technology.

The locally produced Toyota Corolla introduced in May 1993 is now in its 11th year. Its excellent quality, low maintenance cost and high resale value has won it the support and loyalty of its customers. Product diversification and a wide range of colours has allowed customers to exercise greater options and has sustained this threat. The

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