Macro Environment

underlying importance of these issues is how we come to our final decision and how we

Since their start Toyota have created a name for themselves, a name of offering the

Toyota is a Multinational Corporation began on August 28, 1937 and now operates in over 170 countries and regions around the world with its headquarters in Toyota City, Japan (Toyota Overview, 1995-2016). Toyota is a multinational that operates its business through a number of methods since they are worldwide and has a great demand for their products. The company currently operates in Japan, North America, Europe, Asia, The Caribbean and others. Toyota Multinational Corporation is a part of the Toyota group, one of the largest conglomerates in the world. The methods of international business that Toyota uses are by exporting, importing, mergers and acquisitions, development of foreign subsidiaries and international joint ventures. To date,

Decisions and judgments result from being a part of these systems and can result in changes to the phenomena as a whole.

For more than 50 years, Toyota Motor Corporation has been one of the world’s leading manufacturers of motor vehicles in the United States. It was born a Japanese company in 1935 and came to America in 1957. Now headquartered in Toyota City, Japan, it employs more than 300 thousand employees globally (Toyota Motor Corporation Company Profile, 2012). In addition Toyota is a global marketing organization. It strategically operates primarily through Japan, Asia, Europe, and North America; but its vehicles are sold in more than 170 countries and regions across the globe (Toyota Motor Corporation Company Profile, 2012). The Toyota brand is traditionally defined by brand attributes such as global leadership, innovation,

Advances in environmental technology are motivating the car-manufacturing industry. Toyota Company is making advances to enhance its technology, while expanding its strategy off sustainable mobility to comprise of new technologies and products, partnerships, the urban environment, as well as, energy. By strengthening the bonds between customers, dealers and suppliers who represents the company’s driving force, Toyota is making efforts to redouble its efforts to create a new future for automobiles (Breyfogle, 12). Since its conception, the company’s unchanging mission has been to contribute to the society by designing and manufacturing

As Taiichi Ohno rightly says – “People don’t go to Toyota to ‘work’, they go there to think”. “where there is no standard, there can be no kaizen”, and “Improvement is endless and

The products ten years ago compared to today’s products are completely different. Additionally, these changes are due to an increase in technology, specifically in cars. However, the older Toyota Camry is comfortable, reliable, and spacious. Additionally, there are over 10 million Camry's sold worldwide and over 6 million in the United States. The bells and whistles of modern automobiles compared to older vehicles like the Toyota Camry is less valuable in terms of reliability and safety.

Toyota as the world 's third car manufacturing company and the first in Japan has introduced a new era in the vehicles history.

Due to Toyota’s financial greed and unethical practice, vehicles were wrongly equipped with faulty brakes, sticking pedals and poor quality door looks, which caused death of many Toyota customers and hundreds of dollars in damages. When a company like Toyota acts in an ethically questionable manner, it causes the company to lose customers and develop a negative reputation. Customer tend to lose faith in the company and have to look for better service

     We need to consider a number of relevant information prior to making the decision. The information that needs to be considered is:

It is defined as all the forces or conditions that are available within an environment that affects an organization and business. It is also known as controllable factors because business can control them. The internal environment deals with the management of resources like human resources, physical resources, technology, monetary resources and others that constitute the organization in order to implement or execute a strategy. Internal environment also includes culture and other intangible aspects like teamwork, coordination, efficiency level of employees, employee’s salaries and monitoring costs. The strategy for competition should also be in sync with the internal resources especially the internal environment.

In conclusion, Toyota has learned to build their reputation by having the best made vehicles on the market. Due to the recalls they are using their general

Toyota is an example of a company, which uses the Product Concept. The cars manufactured by Toyota are of supreme quality, which also yield an overall good performance. They do not compromise on the seating comfort and luxury in the car. At the same time, they manage to give a good mileage, which is a necessity in the Indian market. Although their prices are slightly higher compared to other competitors such as Hyundai, Maruti Suzuki and Honda, Toyota is still a primary choice for many of the middle class families. Some of the high selling cars of Toyota in India include Innova, Altis and Fortuner. The highest selling Toyota car around the world is the Prius which is a hybrid car made to save fuel. This car can be charged and is very efficient at the same time. The servicing of the car is also one of the key features why Toyota cars rule the market. It is very affordable. Added to this, Toyota recently introduced a 60 minutes servicing option for those who are always on the

The fourth stage consists of individual and environmental influences that affect all five stages of the decision process. Individual characteristics include motives, values, lifestyle, and personality; the social influences are culture, reference groups, and family. Situational influences, such as a consumer’s financial condition, also influence the decision process. (Engel, 1995)