Macro and Micro Environmental Analysis of Waitrose Supermarkets

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WAITROSE
ASSIGNMENT INTRODUCTION TO MARKETING
MARKET RESEARCH

CONTENTS

INTRODUCTION -----------------------------------------

MACRO ENVIRONMENT POLITICAL ----------------------------------------------
ECONOMICAL -------------------------------------------
SOCIAL -------------------------------------------------
TECHONOLGICAL----------------------------------------
ENVIRONMENTAL----------------------------------------

MICRO ENVIRONMENT

SUPPLIERS----------------------------------------------
INTERMEDIARIES----------------------------------------
FINANCIAL-----------------------------------------------
GOVERNMENT--------------------------------------------
THE
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Price fixing is illegal under the competition act of 1998. When participants on the same side of the market (such as the big 4 in the UK supermarket sector) agree to sell a service, product or commodity at a fixed price it’s the consumers who must pay while retailers and suppliers reap the benefits. There are extremely heavy penalties for price fixing in the UK You can be fined, disqualified from being a director - or even sent to prison (Business Link No Date).

Minimum wage laws will always affect supermarkets as generally many of their staff would be paid minimum wage. Under the National Minimum Wage Act of 1998 all employers must pay their employees a certain amount per hour as set by the UK Government. The main rate of National Minimum Wage which applies to workers aged 22 and over and is currently £5.80 per but will raise £5.93 in 2010 (Directgov 2010).

There are many laws in the UK and EU which are designed to protect the environment. However there are two main Acts which were made to consolidate as many issues as possible, these are the Environmental Protection Act 1990 and the Environment Act 1995 (Hartshorne. J,1996). DEFRA is the UK government agency which is responsible for setting legislation and guidance on a number of environmental issues (DEFRA, No Date). Some important legislation which applies to supermarkets include laws on waste and recycling, genetic modification, and Climate

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