Macy 's A Chain Of Mid Range American Department Essay

Macy 's is one of the largest retailers in the United States. Macy 's was founded by Rowland Hussey Macy in October 28, 1858. Macy 's is an oldest brand in USA with 158 years old. Talking about Macy 's. Macy’s is a mid-range to

Macy’s enjoys economies of scale giving them purchasing power with their suppliers and the ability to reduce operating costs by spreading fixed costs over a larger base; due to this process Macy’s buys in bulk which locks in larger discounts they can pass on to the consumer creating a win/win situation. This purchasing power allows them to control a larger section of the market and protects them from smaller retailers purchasing the same product. Macy’s sales equal $27.82B with a gross profit of $11.21B. Most analysts recommended buying Macy’s stock last month with 6 analysts predicting a strong performance. Dillard’s revenue is $6.69B and J.C. Penny Corporation revenue is reported at $12.98B for the same time period. (Macy’s (M), 2014). Macy’s, Inc. is currently trading at $57.11 (Macy’s (M), 2014) with a 52-week high of

Macy's business model, like the other two rivals is focused on achieving sustainable growth. Most of the business strategy is outlined and dominated by the firm's extensive indulgence in Corporate Social Responsibility. Macy's believes in attaining sustainable growth satisfying its customer and providing them value for their money in a socially responsible manner (Child 2002).

Macy’s Inc. is one of the oldest enterprises in the United States, belonging to the department stores industry. (Hoovers.com) It is a national brand, owning 850 department stores. During the development of the company, there had several key decisions that were beneficial for the company. However, in recent years, the competitions in department stores industry become more and more serious.

Unlike Starbucks, Macy’s is not doing very well, as evidenced by the fact they announced last month the impeding closure of 68 stores (Peterson, 2017). The company has been struggling for a few years with the growth of the internet and online businesses such as Amazon making their brick and mortar stores impractical in modern times. While the number of stores may not seem like as much of a problem as it is, as other companies have had to close down more in recent years or go out of business in general, this is a symptom of larger problems in both the company and the industry.

Macy’s, Inc. is known as the Great American Department Store was established in 1858 and now has 810 stores operating in the United States, coast-to-coast. Macy’s stores nationwide are grouped into 69 geographic districts that average ten to twelve stores each. Most stores are located at urban or suburban areas. As of January 30, 2010, the Company’s operations were conducted through four retail operating divisions – Macy’s, macys.com, Bloomingdale’s, and bloomingdales.com. The Company is a retail organization operating retail stores and Internet websites under two brands (Macy’s and Bloomingdale’s) that sell a wide range of merchandise, including men’s, women’s and children’s apparel and accessories, cosmetics, home furnishings and other

The companies that were chosen for a company analysis include Macy’s, Kohl’s, and Burlington. Since the retail industry has been lagging behind lately, these companies will help determine the prospective financial investment in the retail industry. As Macy’s as our primary company, we chose Kohl’s and Burlington to be the two comparative companies. These companies are comparable due to the same SIC code of 5311 in the subgroup of department stores. These companies offer similar products and services with little differentiation between the three.

Macy’s Inc. is a well-established, historic and profitable company that is known as a quality yet affordable department store. Macy’s is an American icon; therefore our objective is not to change this image, but to modify it to appeal to a more youthful market.

We all know that both Walmart and Macys are two of the most popular stores, they both have different concepts of the customer experience have manage to divide the public right down the middle. Macy’s stores serves high-end clientele, Walmart has more relaxed and price friendly appeal to those of who are in the middle or even low income. Many middle income Americans shop at Walmart primarily because of their low prices, there are shoppers that gathers shop for the quality of Macys. Is just a matter of asking shoppers a question: Why Walmart vs Macys? What is more important quality or quantity for the shopper’s money? Depending at their answer could change the future of each store, and maybe each store could change their perspective towers their shoppers.

The following report provides details of the Macy's top directives, who are in charge of the management of the company. Macy’s operates in a functional organizational structure being since January 2004, Terry J. Lundgren, the Chairman of the Board; also, he has been since February 2003 the Chief Executive Officer of the Company. Since January 2003, William S. Allen has the position of Chief Human Resources Officer, and the President of the Company since March 2014 is Jeffrey Gennette (FORM 10-K, 2016).

The annual report and 10-K filings were obtained from macys.com. The financial statements included in the annual report are as follows: consolidated statements of operations, consolidated balance sheets, consolidated statements of changes in shareholders’ equity, consolidated statement of cash flows, and notes to consolidated financial statements. In the report, Macy’s Inc. recognizes several competitors which are Bed Bath & Beyond, Belk, Bon Ton, Burlington Coat Factory, Dillard’s, Gap, J.C. Penney, Kohl’s, Limited, Lord & Taylor, Neiman Marcus, Nordstrom, Saks, Sears, Target, TJ Maxx and Wal-Mart. The top three

Macy’s Inc. has a very strong network all over in the United States under its two main brand names but the company has very weak geographic presence. All of its business functions are in the United States. Any changes in the economic, political, legal, and social framework of the country will have direct impact on the business operations of Macy’s Inc. and its profitability will suffer many folds.

Macy’s has been around for 100 years, currently operating over 700 stores nationwide, and exploring the idea of expanding globally. A company that has that much experience, assets, and capitals are not likely to be bankrupted. With that being said, the current path and strategy that Macy’s is taking now is slowly killing the company. Their revenue stream has been decreasing to be multiple reasons, controllable and non-controllable. Macy’s should redesign their strategy to reach new markets because their current one is not responding to them as much. As many selections as there are in Macy’s, I think that they should try and carry more at a cheaper rate to encourage the loyal customers for that brand to go to Macy’s. I think the lead time for

Critically analyze the organization from the systems approach. You should consider the inputs, transformation and output elements of the operation and consider how the system creates value.

The financial data will support the strategy as the ratios and numbers show that Macy’s has resources and capital available for the implementation. Evaluation of external and internal factors positively presenting an opportunity for Macy’s to use designed strategy to and keep competitiveness in the industry. Summarizing Macy’s is a well-established organization with over 150 successful years in business that still has an ability to compete with leaders in the industry if the right