Macy 's Inc. : Executive Summary

3343 Words14 Pages
Lei Xia
M06297263
xiale@mail.uc.edu
(513)328-0115

Executive summary:
Macy’s Inc. is one of the oldest enterprises in the United States, belonging to the department stores industry. (Hoovers.com) It is a national brand, owning 850 department stores. During the development of the company, there had several key decisions that were beneficial for the company. However, in recent years, the competitions in department stores industry become more and more serious.
Due to the economy downturn period, Macy’s and many other retailers were suffering. Fortunately, Macy’s has chosen the beneficial marketing strategy to fit the objective of business. This paper will analyze the company’s situation from its financial aspect, industry aspect, the competitive part and Macy’s marketing strategies to conclude that Macy’s could have stable profit in the next three to five years.

Macy’s company background
Macy’s is one of the oldest enterprises in the United States, based retail chain of departmental stores. (Hoovers.com) It was founded by Rowland H.Macy on 14th Street and 6th Avenue in New York City in 1858 with the name of R.H. Macy & Co. The corporate headquarters are located in Cincinnati, OH. Lately, the company was bought by Isidor Straus and Nathan Straus. Macy’s grew from its meager beginning into America’s department store. In 1994, Macy’s became the world’s largest department store company because of merging with Federated Department Stores.
Today, Macy’s, the

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