Macy 's Marketing Strategy And Innovation On The National Pass Times

Macy 's is one of the largest retailers in the United States. Macy 's was founded by Rowland Hussey Macy in October 28, 1858. Macy 's is an oldest brand in USA with 158 years old. Talking about Macy 's. Macy’s is a mid-range to

A business model is an important and integral part of the business a strategy of any firm whether big or small. The way a business model is developed determines and indicates the values, ethics and principles on the lines of which the business at large will be operating. It also indicates how the business is going to function and covers various internal and external dimensions of a business and the organization as a whole.

Macy’s is one of the oldest enterprises in the United States, based retail chain of departmental stores. (Hoovers.com) It was founded by Rowland H.Macy on 14th Street and 6th Avenue in New York City in 1858 with the name of R.H. Macy & Co. The corporate headquarters are located in Cincinnati, OH. Lately, the company was bought by Isidor Straus and Nathan Straus. Macy’s grew from its meager beginning into America’s department store. In 1994, Macy’s became the world’s largest department store company because of merging with Federated Department Stores.

In 1858, R.H. Macy founded R.H. Macy and Co. in New York City. From a dry goods store, he expanded his store occupy a total of 11 buildings which all offered different categories of merchandise. Here, R.H. Macy created what we now know as the department store (The History). Macy’s Inc. has grown and currently operates over 700 department stores under its various names (About Us). JC Penny Co. Inc. was founded in 1902 by James Cash Penny. JC Penny Co. Inc. was alike Macy’s Inc., however, they offered a catalog to better compete against department store like Montgomery Ward and Co. They currently operate around 1,100 stores worldwide (The Editors). The traditional department store format that Macy’s Inc. and JC Penny Co Inc. utilize has become

orn in 1822, R.H. Macy, the son of a Nantucket-based shopkeeper, left home at 15 to set sail on the whaling ship Emily Morgan. After four years at sea, he returned to Massachusetts and worked in his father’s shop before opening his own needle-and-thread store in Boston in 1844. This shop failed as did another dry goods store he opened two years later.

In 1858 Rowland Hussey Macy founded what is known today as Macy’s Department Store in New York City. The company is a mid-range to upscale chain of department stores that target middle to high level incomes. On November 25, 1929 Federated Department Stores was a new American retail company that was a combination of Bloomingdale’s, Filene’s of Boston, Abraham & Straus of Brooklyn, and F&R Lazarus & Company of Ohio. They all agreed to still keep separate identities but would come to link their financial interests. In 2005, Federated made a deal to acquire The Macy Department Stores Company, gaining $11 billion dollars in stock and making them the second largest department store chain in America. Macy’s operates under two names, Macy’s and Bloomindales. Today the company’s headquarters are based out of Cincinnati, Ohio and there are around 800 stores operating within the United States along with a large online presence as macys.com and Bloomingdales.com (Exhibit 1). The department store provides apparel and accessories for men, women, and children. They also provide footwear, furniture, bedding, housewares, and beauty products. Macy’s closed out the 2013 fiscal year with revenue of $9.35 billion, a net income of $730 million and a market capital of 20.86 billion.

Historically, the department store affected every facet of social and economic life in America. The rise of the department store from the mid-1850s to the end of the 19th century was a major revolution for business and society. It revolutionized the shopping experience and created an entirely new view of ordinary retail stores. Endless categories of items from jewelry and accessories to home goods and furniture were available to all customers under one roof. Department stores found success in the early years, because they were selling more than just “products.” They were selling an entire experience to the American consumer. Known for their low prices, convenience, experience, and variety, department stores emerged as the iconic establishments of their time. These stores became mainstream institutions in downtown areas. Some department stores, such as Filene’s, even had restaurants and tearooms located inside the building. They had services like photo studios and special events like fashion shows and parades. Macy’s Thanksgiving Day Parade is still a widely popular event today, originating in

The companies that were chosen for a company analysis include Macy’s, Kohl’s, and Burlington. Since the retail industry has been lagging behind lately, these companies will help determine the prospective financial investment in the retail industry. As Macy’s as our primary company, we chose Kohl’s and Burlington to be the two comparative companies. These companies are comparable due to the same SIC code of 5311 in the subgroup of department stores. These companies offer similar products and services with little differentiation between the three.

After getting disappointed and finding no gold he yet again came back home to Massachusetts. This was the time when he opened up his dry goods store in New York, and found major success on it. Rowland H. Macy is known for innovating sales and advertising practices, this prompted the customers to shop at

Macy’s is known to be one of the world’s most well-known department store. Throughout its years it has become an American staple and a house hold name. What few don’t know is its humble beginnings, when Macys first started out few could guess the innovation of Rowland Hussey Macy. Rowland helped pioneer American retail commerce, advertising, marketing, and staffing. Eventually becoming one of the largest retail operations in the world.

The intensity of rivalry and the threat of substitutes are strong components for J.C. Penney to consider as they continue to strive for increased revenue and market share. Their two primary competitors are Macy’s and Kohl’s, both of whom have fiercely competitive strategies to be strong retail operations. For instance, while Macy’s offers a multitude of promotional deals and is working hard to choose products based upon demographics and geographic segmentation, Kohl’s is attempting to reduce their inventory levels and improve their marketing strategies in order to become a stronger competitor in the department store segment of the retail industry. In order to compete with their competitors, J.C. Penney aims to focus on their previously successful promotions and home department segmentations by bringing in new reputable designers in order to attract a larger customer base. Due to the fact that the intensity of rivalry and threat of substitutes are both moderately strong in the retail department store industry, J.C. Penney ought to be diligent in their implementation of strategies in order to achieve success in the retail business.

Critically analyze the organization from the systems approach. You should consider the inputs, transformation and output elements of the operation and consider how the system creates value.

Chicago is known for it 's innovative spirit. The Chicago History Museum has an exhibit titled Second to None that highlights some of Chicago 's inventions and innovations. Modern Retail is an exhibit within Second to None that focuses on Chicago 's retail history. The information provided by the CHM on Modern Retail is a little disappointing. The CHM has the resources to tell a wonderful story on the history of modern day retail, but instead chooses to keep the exhibit simple. Modern Retail has about fifteen plaques to read and a few dull artifacts. The exhibit takes about five minutes to read and enjoy. Sadly, it seems the CHM 's definition of retail is narrow. Retail in

it is important to identify key strengths of the company over upcoming threats and weak points. Macy’s differentiate itself from competition with upscale “Celebrity” brand exclusivity, merchandise based on local preferences, and unique store design atmosphere. Based on analysis performed the company weighted strategy is to move towards the online and technology advances with maintaining Macy’s upscale storefront culture, integrating new product offerings with revising promotions to satisfy its target market and expanding operations to a new markets with present demand. From opportunities analysis strategy can be divided in three fragments

The product life style of the department store is in the mature or declining phase of its product life style, because of the declining sales. Furthermore, according to estimates, market share has eroded away to 7 per cent, as of 2010, and is far below the desirable rate 15 per cent (Johnson, 2011, p. 3). Also, the brand image is being heavily relied upon and the bottom line is not showing significant increase in the years presented in the journal article. Macy’s is afloat due to a strong management team and the aggressiveness to deal with problems as they arise. For example, continuing to adjust its portfolio of stores, focusing on fashion, and developing private labels in bedding, outerwear, ‘tween’ clothing, increase national advertising and using celebrities. Additionally, Macy’s advertising is combining the national department store image with July 4 and the Annual Macy’s Thanksgiving Parade, which appeals to the American citizen. Solution