Macy's Swot Analysis Essay

1385 Words Sep 17th, 2010 6 Pages
Running Head: MACY’S

Macy’s SWOT Analysis
Mohamed Homsi
BUSN- 520 Management & Marketing
9/22/10

Abstract A retailer of upscale department stores sells a whole range of merchandise, including apparel and accessories, cosmetics, home furnishings and other consumer’s goods. This retail store is formally known as Federated Department Stores –Macy’s. This paper will go over the SWOT analysis For Macy’s formally known as known as Federated Department Stores. The SWOT analysis is includes the internal and external factors assessment of Macy’s strengths, weaknesses, opportunities, and threats. The SWOT analysis provides an in depth picture of the organization’s business and operations. The internal Factors of the organization for
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In 1994, Macy’s merged with the Federated Department store creating the world’s largest department store company (Tsiantar, 2006).
This is one of the many moves a company chooses to excel in its position in the retail market industry. One also believe this particular move gave Macy’s expansion it opportunity to be bigger and reach more states and then became globally. Now this paper is about the SWOT analysis of Macy’s as a retail store business. The SWOT analysis: strengths, weaknesses, opportunities, threats for Macy’s (Tsiantar, 2006)
Macy’s strengths include economic scales, purchasing power, efficiencies in the market, and mix new and old paths. The economic scales accounts for converting many regional chains into the singular Macy’s brand, Federated department store can expects greater economies of scale. Good business practice produces a steady and continuous flow of consumers. The purchasing power of Macy’s is one of many recently found strengths is it size. In terms of purchasing power, Macy’s could rival Wal-Mart in its ability to use continuous volume to secure the best prices. Again, Macy’s have greater leverage in making sure that it secures the hottest merchandise for its consumers. The marketing efficiencies for Macy’s are through national campaigns. The option of splitting resources for campaigns, Macy’s is able to buy more national

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