Mad Men : The Center Of American Advertising Industry

Some people believe that the more money a person has, the less satisfied the person is in life. Women’s emotions are not affected the same, but some women’s emotions are affected differently by dealing with different men with different income compared to other men. The show, Mad Men, takes place in the 1960’s New York, portraying the life of the protagonist, Don Draper (Jon Hamm), the Creative Director of Sterling Cooper Agency, an advertising agency owned by Roger Sterling (John Slattery). Don Draper is praised for his work, but many of the employees in the company, like Draper, are filled with arrogance and disrespect that not only the men face, but the women tolerate. The episode “Shoot” mainly focuses on how Don does not want his wife, Betty Draper (January Jones), to model again, on how the agency is trying to figure out how to stop John F. Kennedy’s campaign on the air, and how Don is trying to figure out to leave Sterling Cooper Agency and work for McCann-Erikson Firm, a different advertising agency. Throughout the episode, many can notice the men degrading and utilizing the women in the episode by making rude, sexual remarks towards the women or competing to be better than the women. Betty symbolizes a married woman who becomes more dependent as her husband becomes more successful. Betty’s expectation to be a dutiful, nurturing mother is displayed in her mother-daughter relationship. This episode’s depiction of working, single women indicates that single women are

2.Set in an advertising agency on New York City’s Madison Avenue, the show traces conflicts among Draper and his Colleagues as well as between he and various women.

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

In our society today a business is not a business without an advertisement. These advertisements advertise what American’s want and desire in their lives. According to Jack Solomon in his essay, “Master’s of Desire: The Culture of American Advertising,” Jack Solomon claims: “Because ours is a highly diverse, pluralistic society, various advertisements may say different things depending on their intended audiences, but in every case they say something about America, about the status of our hopes, fears, desires, and beliefs”(Solomon). Advertisers continue to promote the American dream of what a women’s body should look like. They advertise their products in hopes for consumers to buy them, so they can look like the models pictures in the ads. Behind these ads, advertisers tend to picture flawless unrealistic woman with the help of Photoshop. In our society today to look like a model is an American dream and can be the reasons why we fantasizes and buy these products being advertised. “America’s consumer economy runs on desire, and advertising stokes the engines by transforming common objects;signs of all things that Americans covet most”(Solomon).

The traditional definition of the American Dream is the belief that everyone is given an equal opportunity to prevail and rise within the social hierarchy. Companies use the concept of the American Dream to appeal to their consumers to buy their product. In his essay “Masters of Desire: The Culture of American Advertising,” Jack Solomon writes, “the American Dream has two faces; one communally egalitarian and the other competitively elitist” (167). Although egalitarianism and elitism are at odds with one another, companies advertise the two together. Apple Incorporation is an American technology company that began advertising their products in 1970. Nineteen seventy magazine advertisement “A is for Apple”, 2009 commercial “Elimination”, and

This aspect of greed is greatly represented by all characters throughout Mad Men. In the opening episode of Mad Men, “Smoke Gets in Your Eyes”, viewers discover the infamous Donald Draper and the challenges he faces as a high-powered ad executive for Madison Avenue’s most prized advertising agency, Sterling Cooper. Viewers see Draper visit his mistress, Midge, and after a late night arrival and early morning departure its obvious Drapers intentions is nothing more than physical relations. After Draper’s departure from Midge’s he is off to the office for his usual work routine. Returning home audiences discover Draper is married with a picturesque wife, home and children. This first episode of the series sets a tone of the greed and deceit which Draper represents. Despite his highly acclaimed and acknowledged success, Draper is not fulfilled with the seemingly perfect life he has built for himself. In another episode “Marriage of Figaro” the Draper family is celebrating daughter Sally’s birthday. Betty, Don’s physically flawless wife, requests he make a trip to the bakery to retrieve Sally’s birthday cake. Upon his journey Don decides not to return to the party leaving everyone disappointed, his family included, for his own selfish reasons. Don has virtually zero regard for anyone but his own self’s happiness. Also another key representation of greed comes in the form of Pete Campbell, a new executive of Sterling Cooper. Pete engages in relations with

In today’s society there are a plethora of ideas about advertisement. What would it take to meet societies want’s with the increase in advertising of new technology? In regards to four articles: “What’s Changed” by , Jane Hammerslough, “Urban Warfare” by, Kate MacArthur & Hilary Chura, “The Age of Reason” by, Kenneth Hein, “The Buzz on Buzz” by, Renee Dye. These four authors describe the many different angles that can be approached by advertisement. They have also shown some great aspects of the new uprising development of advertising technology in modern American society.

The average person spends over ninety thousand hours of their life at work, yet millions of people still watch a television show about an office after working their own nine-to-five shifts. Workplace sitcoms, such as The Office, have gained exceeding popularity over the past few years, but the irony is that the viewer’s “escape from reality” leads them right back to their own cubicle. So what would intrigue the audience to fictional paper companies? Audiences are able to relate to the show which is perhaps the foremost reason for The Office being first created in the United Kingdom. Soon after, American producers saw the potential of the show to be a success overseas, so they modified the BBC program for American culture. The American remake of The Office has many similarities and differences with its British counterpart such as archetypal characters and individual storylines; however, the two sitcoms exemplify the differing business cultures, diversity gaps, and the overall national identities of the U.K and the U.S.

Jim Fowles’ Advertising’s fifteen basic appeals , Fowles writes about how ads has many ways to appeal to the consumer. Actually according to Fowles there’s fifteen basic appeals to be exact. When Fowles writes “something primary and primitive, an emotional appeal, that in effect is the thin line edge of the wedge, trying to find it’s way into our minds.” In other words, Fowles is saying how advertisement works . The point that Fowles is making is important because something that has been around for years has made a major impact to society. The consumers have “unfulfilled urges and motives swirling in the bottom half of our minds.” This shows why Fowles is correct , it displays how advertisements have an emotional appeal to the

In 2007, Matthew Weiner created the best television drama of all time. If you even recognize Weiner’s name it is solely due to this show and what it has become. “Mad Men” the slang term used to describe the advertisers that worked in NYC during this time period, perfectly describes the show. What makes this show iconic and the best are how easy it is to follow, how true it is to the time period, and how many awards it has won.

Society is accustomed to having men play the role as “breadwinners,” while women stay at home, cook, clean, and raise the children. Mad Men portrayed men with high office jobs, while females had the lower end jobs. Nannies and secretaries were played as women in the show, which is a stereotypical job for a female. One of the women in Mad Men, Betty, was going to do the dishes, but her husband told her to “leave the dishes for the girl.” This represents the role of females taking care of the household.

Gender roles are socially constructed rules that dictate the types of acceptable behaviors based on sex. In modern society, gender roles continue to hinder the progress of equality between a man and a woman. A man and woman’s acceptable role in a 1960s American society is clearly portrayed in the episode of Smoke Gets in Your Eyes (2007), written by Matthew Wieners, of the series Mad Men. The episode illustrates the concepts of the glass ceiling and glass escalator, and how these concepts affect home and work life for two women: Peggy Olson, one who plays by her gender role, and Rachel Menken, one who breaks free of her gender role.

Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we look; while watching television, listening to the radio, riding on the bus and even walking around your school campus. It seems like the whole world is being flooded by advertisements.

AMC’s show Mad Men is a period drama set in the 1950s to 1960s which focuses on those that work in the competitive world of advertising on Madison Avenue in New York City, NY. The critically acclaimed show aired for seven seasons and won numerous awards, including several Emmy and Golden Globe awards. According to the pilot episode, which aired in 2007, the term ‘Mad Men” is slang for “Madison Avenue ad men”, which was coined by advertisers working on Madison Avenue in the 1950s. At the beginning of the pilot episode (titled “Smoke Gets in Your Eyes”) viewers are introduced to the show’s main character, Don Draper, who is the creative director for the advertising agency Sterling Cooper. Throughout the episode, Draper is faced with the problem currently plaguing Sterling Cooper, how to protect Lucky Strike cigarette sales in wake of the public’s increased awareness of their heath risks.

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.